Top Marketing Strategies for SW1882 Ltd

SW1882 Ltd User Persona

Name:

David Thompson

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Stay updated on all Tottenham Hotspur news and match results, even while at work
• Engage in discussions and debates with fellow fans about team performance and transfer rumors
• Find insightful pre-match analyses and post-match reviews to enhance his understanding of the game

Frustrations

• Missing live game moments due to work commitments
• Struggling to find reliable and in-depth tactical analysis from mainstream sports media
• Encountering excessive clickbait articles and unreliable transfer rumors from less credible sources

Name:

Emily Carter

Age :

24

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Discover engaging Tottenham Hotspur content, including highlights and behind-the-scenes footage
• Connect with other young fans online and participate in fan communities
• Share creative Spurs-related content like fan art or matchday outfits and gain recognition within the fanbase

Frustrations

• Feeling overwhelmed by the negativity and toxicity often present in online football communities
• Finding it difficult to discover unique and visually appealing Spurs content amidst generic posts
• Lacking a dedicated platform to showcase her Spurs-related creativity and connect with like-minded individuals

Name:

John Miller

Age :

50

Gender :

Male

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, History

Preferred platforms

GOALS

• Learn about the rich history and heritage of Tottenham Hotspur Football Club
• Access well-researched articles and historical anecdotes to supplement his knowledge
• Engage in thoughtful discussions about the club's legacy and impact on English football

Frustrations

• Finding it difficult to navigate websites that are cluttered with clickbait articles and irrelevant information
• Lacking a platform where he can engage in respectful and insightful discussions about Tottenham's history
• Struggling to find detailed and accurate information about specific historical events or figures related to the club

SW1882 Ltd Geographic and Demographic Insights

Geographic Insights: The Spurs Web's primary market is the UK, followed by the US and Australia. The platform's reach extends to other English-speaking countries with a strong football fanbase.

Demographic Insights: The Spurs Web attracts a predominantly male audience (70%), with a large portion aged between 25-34. There's a notable presence across all age groups, reflecting its diverse content.

SW1882 Ltd Socio-economic Profile

Household and Income Insights: The Spurs Web appeals to a diverse income range, primarily those in the 'Medium' bracket. Most users likely live in multi-person households (2-4 members).

Educational and Employment Insights: The majority of users are likely employed full-time or students, suggesting they access content during leisure. Most have a university or college level education.

SW1882 Ltd Behavioral Insights

Interest-Based Insights: Users are interested in football, especially Premier League and Tottenham Hotspur news. They also show interests in Gaming, Music, Travel, and Technology.

Technology and Social Media Usage: Users primarily access content via Twitter, YouTube, and Instagram. They prefer a mix of desktop and mobile devices, indicating usage throughout the day.

SW1882 Ltd Top Competitors