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Spurs Web Target Audience

User Segments

Age: 24

Gender: Male

Occupation: Marketing Coordinator

Education: Bachelor's Degree

Age: 21

Gender: Female

Occupation: University Student

Education: Associate Degree

Age: 30

Gender: Male

Occupation: Sports Data Analyst

Education: Bachelor's Degree

Liam 'The Loyalist' Gallagher

Liam 'The Loyalist' Gallagher

Age: 24
Gender: Male
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Industry: Digital Media
Channels: XYouTubeInstagram

Goals

  • Stay updated with breaking Spurs news and transfer rumors daily
  • Engage in tactical discussions and match analysis with fellow fans
  • Feel connected to the global Spurs community.

Pain Points

  • Missing out on real-time news during work hours
  • Finding unreliable or clickbait news sources
  • Difficulty in finding in-depth analysis beyond mainstream sports media.

Spurs Web Geographic Distribution

Spurs Web's audience is globally distributed, with significant engagement in the UK and US, followed by Australia, Canada, and Germany, reflecting Tottenham's worldwide fanbase.

Top Countries

United Kingdom flag

United Kingdom

45%
United States flag

United States

20%
Australia flag

Australia

8%
Canada flag

Canada

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The audience primarily consists of medium-income households, often 2-4 person sizes, indicating stable and engaged individuals or families.

Employment Status

Income Distribution

Education Level

Spurs Web Behavior Analysis

Behavior Profile

Football fans
Tottenham Hotspur
Highly engaged
Online content
Social media users
News consumption
Transfer rumors
Match reports
Tactical analysis
Player statistics
Opinion pieces
Community engagement
Sports analytics
YouTube
X (Twitter)
Global audience
Online gaming
Travel
Pop culture
Technology

Device Breakdown

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