Top Marketing Strategies for Stan Hywet Hall & Gardens

Stan Hywet Hall & Gardens User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Plan a unique and memorable corporate retreat that impresses clients and fosters team building
• Find visually appealing and inspiring venues for photoshoots and video shoots for social media campaigns
• Discover new and exciting local attractions to experience and share with her online audience

Frustrations

• Dealing with the logistical headaches of booking and coordinating large group events
• Finding venues that are both aesthetically pleasing and accommodate the needs of a professional shoot
• Staying up-to-date on the latest trends and hidden gems in a constantly evolving digital landscape

Name:

David Miller

Age :

55

Gender :

Male

Occupation :

History Professor

Industry :

Education

Education :

PhD, American History

Preferred platforms

GOALS

• Conduct in-depth research on the Gilded Age and the history of Akron's rubber industry
• Find engaging and educational resources to share with his students and colleagues
• Attend lectures and workshops that expand his knowledge and connect him with fellow history enthusiasts

Frustrations

• Accessing primary source materials and archival documents that are often scattered across different institutions
• Engaging students who are increasingly distracted by technology and have short attention spans
• Staying current on the latest historical scholarship and interpretations amidst a sea of information

Name:

Sarah Wilson

Age :

28

Gender :

Female

Occupation :

Wedding Photographer

Industry :

Photography

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Capture stunning and timeless wedding photos that showcase the beauty of Stan Hywet's gardens and architecture
• Build a strong portfolio of work that attracts new clients and establishes her brand
• Network with other wedding vendors and build relationships within the industry

Frustrations

• Dealing with unpredictable weather conditions and challenging lighting situations during outdoor shoots
• Managing the expectations of demanding clients who have specific visions for their wedding photos
• Standing out in a saturated market and differentiating her photography style from competitors

Stan Hywet Hall & Gardens Geographic and Demographic Insights

Geographic Insights: Stan Hywet primarily attracts domestic tourists, with the US representing the largest market share. Canada follows as a secondary market.

Demographic Insights: Stan Hywet appeals to a wide age range, with a slight skew towards older demographics. Females are slightly more likely to visit than males.

Stan Hywet Hall & Gardens Socio-economic Profile

Household and Income Insights: The target audience consists of a mix of household sizes, with a concentration in the 2-4 member range. The income level is largely middle-class with a significant portion being upper-middle class.

Educational and Employment Insights: A significant portion of the target audience is employed full-time or retired, with a high proportion having received university or college level education.

Stan Hywet Hall & Gardens Behavioral Insights

Interest-Based Insights: The target audience is interested in history, architecture, gardening, travel, interior design, museums and event planning.

Technology and Social Media Usage: The target audience uses a mix of desktop and mobile devices and are highly active on Facebook, YouTube, and Instagram.

Stan Hywet Hall & Gardens Top Competitors