Social Native : Market and Competitor Analysis

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Social Native is a platform that helps businesses source, manage, and activate user-generated content (UGC) and influencer marketing campaigns. They provide a suite of tools that enable businesses to discover creators, curate content, manage rights and payments, and track campaign performance. Their platform is designed to help businesses scale their marketing efforts efficiently and authentically.

Company : Social Native

Industry : Marketing TechnologyInfluencer MarketingUser-Generated Content

Major Markets

United States

United Kingdom

Canada

Key Competitors

AspireIQ

CreatorIQ

Upfluence

Social Native Key Value propositions

Authenticity

Scalability

Efficiency

Data-Driven

Social Native Latest news

Social Native | UGC Platform & Influencer Marketing for Ecommerce

Dec 7, 2023 ... All-in-one UGC platform & influencer solution to power branded content. Create, source, and optimize user-generated content and social ...

Social Native | LinkedIn

Feb 1, 2021 ... https://www.socialnative.com · 9 · Like Comment Share. View organization ... View all updates, news, and articles. Join now. Affiliated pages ...

Content Upload Terms of use | Social Native

Dec 29, 2022 ... Accordingly, you should review the Terms of Use each time you access the Social Native website available at socialnative.com (the “Site”) or use ...

Jenn Herman on LinkedIn: What does the latest IG algorithm update ...

May 1, 2024 ... TikTok Shop on Turbo Drive: Boosting Success via Creator Collaborations | Social Native. https://www.socialnative.com. 3 · Like Comment. Share.

Social Native SWOT Analysis

Strengths

Strong client baseExperienced teamInnovative platform

Weaknesses

Reliance on social media platformsCompetition from established playersPotential for creator fraud

Opportunities

Expansion into new marketsDevelopment of new featuresPartnerships with social media platforms

Threats

Changes in social media algorithmsEconomic downturnNegative publicity or influencer scandals

Top Marketing Strategies for Social Native

Content Marketing & Community Building

Social Native can create valuable content like blog posts, webinars, and case studies showcasing the benefits of UGC and influencer marketing. Building an active online community around its platform, engaging with potential users and influencers through social media and forums, will attract more businesses to Social Native.

Strategic Partnerships & Integrations

Social Native can collaborate with other marketing technology platforms and agencies to integrate its services and reach a wider audience. Offering valuable partnerships will increase the reach of its platform and make it easier for businesses to utilize Social Native within their existing workflows.

Freemium Model and Targeted Trials

Social Native can adopt a freemium model offering basic features for free, while premium features are accessible through paid subscriptions. Targeted free trials designed for specific industries or campaign types can showcase the platform's value and incentivize users to convert to paid plans.

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Social Native User Persona

Name:

Emily Jones

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

CPG

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement on social media through authentic content and influencer collaborations
Drive website traffic and sales through shoppable social media content and influencer marketing campaigns
Improve the efficiency of her team's workflow by streamlining the process of sourcing, managing, and tracking influencer marketing campaigns

Frustrations

Finding and vetting credible influencers that align with the brand's values and target audience
Creating engaging and high-performing content that resonates with her target audience and meets the brand's marketing objectives
Measuring the ROI of her influencer marketing campaigns and proving their value to upper management

Name:

David Chen

Age :

38

Gender :

Male

Occupation :

Director of Marketing

Industry :

Fashion

Education :

Master's, Integrated Marketing Communications

Preferred platforms

GOALS

Build a strong and loyal online community around the brand through engaging social media content and influencer partnerships
Launch new products and collections successfully by leveraging influencer marketing to generate buzz and drive early adoption
Enhance the brand's image and reputation by partnering with influencers who embody the brand's values and aesthetic

Frustrations

Staying ahead of the ever-changing social media landscape and adapting their marketing strategies accordingly
Managing a large budget and ensuring that their influencer marketing investments are delivering a positive return
Dealing with the legal and logistical complexities of influencer partnerships, such as contracts, payments, and disclosures

Name:

Sarah Williams

Age :

28

Gender :

Female

Occupation :

Social Media Specialist

Industry :

Beauty

Education :

Bachelor's, Communication

Preferred platforms

GOALS

Increase brand visibility and reach on social media platforms where their target audience is most active
Drive traffic to the brand's website and online store through engaging social media content and influencer collaborations
Build a strong brand identity and aesthetic on social media that resonates with their target audience and sets them apart from competitors

Frustrations

Creating a consistent stream of high-quality and engaging content for multiple social media platforms
Tracking the performance of their social media content and influencer campaigns across various metrics
Managing their time effectively and juggling multiple tasks, such as content creation, influencer outreach, and community management

Social Native Geographic and Demographic Insights

Geographic Insights: Social Native's primary market is the US, followed by the UK and Canada. Australia and Germany represent emerging markets.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Social Native's target audience skews towards females aged 25-34. However, there is a significant user base across other age groups and genders.

Age Distribution

Gender Distribution

Social Native Socio-economic Profile

Household and Income Insights: Social Native's target users typically belong to households of 2-4 people with medium income levels.

Educational and Employment Insights: Most target users are full-time employees with university or college degrees. A significant portion also holds postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

Social Native Behavioral Insights

Interest-Based Insights: Target users show keen interest in digital marketing, social media trends, influencer marketing, and leveraging these for e-commerce and data analytics.

Technology and Social Media Usage: Users primarily access platforms via desktop and mobile devices, with high engagement on Instagram, YouTube, and LinkedIn.

Interests

digital marketingsocial media trendscontent marketinginfluencer marketingecommercedata analyticstechnology

Device Breakdown

Social Media Usage

Social Native Top Competitors

Competitor	Estimated market share	Top domains
AspireIQ	35%	Influencer Marketing Platform, Campaign Management, Analytics & Reporting
CreatorIQ	30%	Influencer Marketing Platform, Relationship Management, Brand Advocacy
Upfluence	25%	Influencer Marketing Platform, Social Listening & Analytics, Content Amplification

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