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Social Native Target Audience

Social Native's target audience consists of established brands and enterprises across various industries that heavily rely on digital advertising and social media for customer acquisition and engagement. This includes sectors such as e-commerce, retail, consumer packaged goods (CPG), automotive, travel, finance, and technology. Specifically, they target brands that have: a significant online presence and active social media channels; a continuous need for fresh, diverse, and high-performing creative content for their digital campaigns (e.g., Meta, TikTok, Google, Pinterest, CTV); challenges in scaling content production efficiently and affordably; a desire to leverage user-generated content (UGC) or influencer-generated content (IGC) for authenticity and performance; and a data-driven marketing approach, seeking insights into which creative performs best. They are looking for solutions that go beyond traditional ad agencies, offering scalable content generation combined with AI-powered optimization to maximize ad spend efficiency and improve campaign ROI. The emphasis is on brands that understand the importance of creative in ad performance and are willing to invest in advanced solutions to gain a competitive edge.

User Segments

Age: 48

Gender: Female

Occupation: Chief Marketing Officer (CMO)

Education: Master's Degree, Business Administration

Age: 42

Gender: Male

Occupation: Head of Digital Marketing

Education: Bachelor's Degree, Marketing

Age: 37

Gender: Female

Occupation: E-commerce Manager

Education: Bachelor's Degree, Business & E-commerce

Catherine Thompson

Catherine Thompson

Age: 48
Gender: Female
Occupation: Chief Marketing Officer (CMO)
Education: Master's Degree, Business Administration
Industry: Marketing
Channels: LinkedInYouTubeX

Goals

  • Achieve significant marketing ROI and brand engagement
  • Develop innovative marketing strategies that align with business objectives and market trends
  • Oversee the successful execution of high-impact digital campaigns.

Pain Points

  • Difficulty in proving direct ROI from creative spend
  • The slow and often costly traditional content production process
  • Ensuring creative output consistently aligns with brand voice and diverse platform requirements.

Social Native Geographic Distribution

Social Native's primary market is the US, followed by the UK, Canada, Australia, and Germany, indicating a focus on English-speaking and major European markets.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are likely from smaller to medium-sized households, with a significant majority in the high-income bracket, aligning with their executive and managerial roles.

Employment Status

Income Distribution

Education Level

Social Native Behavior Analysis

Behavior Profile

Data-Driven
Creative Optimization
Platform-Native Content
AI-Powered Insights
Content Production
Performance Marketing
Digital Advertising
Scalability
User-Generated Content
Influencer Marketing
A/B Testing
Workflow Management
Social Media Engagement
Brand Engagement
Technology Adoption
Innovation

Device Breakdown

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