Three Six Zero : Market and Competitor Analysis

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Three Six Zero is an international management and entertainment company specializing in music, film, TV, and sports. They represent a diverse roster of global talent, offering services such as recording, publishing, producing, branding, and connecting opportunities. Additionally, they own and operate the renowned SARM Studios in West London, attracting high-profile clients with its state-of-the-art facilities and experienced team.

Company : Three Six Zero

Industry : MusicEntertainmentManagement

Major Markets

United States

United Kingdom

Canada

Key Competitors

Creative Artists Agency (CAA)

William Morris Endeavor (WME)

United Talent Agency (UTA)

Three Six Zero Key Value propositions

Talent Management

Music Production

Global Network

State-of-the-Art Facilities

Three Six Zero Latest news

Mark Gillespie - Three Six Zero | LinkedIn

Skip to main content LinkedIn · Join now Sign in. Mark Gillespie. Expand search ... Websites. Company Website: www.threesixzero.com.

A. G. Cook (@agcook404) / X

Personal Computer Music agcook@threesixzero ... Witchfork Music Festival this Sunday, April 14th http://witchfork.com/festival with Avery Tucker.

Victoria Petrovsky - Head of Operations - Three Six Zero | LinkedIn

Volunteer Experience. Susan G. Komen Graphic. Top Fundraiser. Susan G. Komen ... threesixzero.com.

An Qi Yip - Assistant Producer - Threesixzero Productions | LinkedIn

Threesixzero Productions - Assistant Producer · Being trained to be an ... importance of being a good team player and having great resilience. <br><br> ...

Three Six Zero SWOT Analysis

Strengths

Established reputation and impressive client roster.Ownership of world-class recording facilities (SARM Studios).Diverse service offerings catering to multiple entertainment sectors.

Weaknesses

Limited online presence and lack of detailed information on services.Potential difficulty in competing with larger, more established agencies.Dependence on high-profile clients, posing a risk if relationships dissolve.

Opportunities

Expanding digital marketing efforts to reach a wider audience.Developing strategic partnerships with streaming platforms and brands.Nurturing emerging talent to cultivate a pipeline of future stars.

Threats

Increasing competition from independent management companies and freelance professionals.Rapid technological advancements potentially disrupting traditional industry models.Economic fluctuations impacting entertainment spending and artist earnings.

Top Marketing Strategies for Three Six Zero

Content Marketing and Influencer Partnerships

Develop engaging content showcasing artists and the SARM Studios experience to attract new clients. Collaborate with influential figures in the music industry to amplify brand reach and credibility.

Leverage SARM Studios as a Unique Selling Proposition

Highlight the unique value of SARM Studios, emphasizing its historical significance, state-of-the-art facilities, and experienced team. Attract high-profile clients seeking a prestigious and exclusive recording environment.

Expand Global Reach through Targeted Marketing

Utilize digital marketing strategies, including social media, targeted advertising, and industry event participation, to reach a broader international audience. Expand into new markets and connect with diverse talent worldwide.

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Three Six Zero User Persona

Name:

Mark Sterling

Age :

38

Gender :

Male

Occupation :

Music Producer

Industry :

Music

Education :

Bachelor of Music, Music Production

Preferred platforms

GOALS

Expand his professional network and collaborate with renowned artists to produce chart-topping hits
Secure a lucrative publishing deal with a major label to ensure financial stability and creative control over his music
Enhance his online presence and build a strong brand identity to attract a larger fanbase and secure high-profile gigs.

Frustrations

Facing difficulty in breaking through the noise and getting his music heard by industry professionals
Dealing with the complexities of music licensing and rights management, leading to delays and potential revenue loss
Struggling to stay updated with the latest music production technologies and trends, impacting the quality of his work.

Name:

Sarah Jenkins

Age :

26

Gender :

Female

Occupation :

Singer-Songwriter

Industry :

Music

Education :

Associate of Arts, Music Performance

Preferred platforms

GOALS

Gain recognition for her unique musical style and build a loyal fanbase through captivating live performances and online engagement
Secure a recording contract with a label that aligns with her artistic vision and provides the necessary support for growth
Collaborate with established songwriters and producers to refine her craft and produce high-quality tracks for her debut album.

Frustrations

Encountering challenges in promoting her music on social media platforms and reaching a wider audience organically
Finding it difficult to secure gigs at reputable venues due to limited industry connections and exposure
Experiencing financial constraints in producing high-quality music videos and marketing materials, hindering her ability to compete effectively.

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Talent Manager

Industry :

Entertainment

Education :

Master of Business Administration, Entertainment Management

Preferred platforms

GOALS

Discover and sign promising new talent across music, film, and television, building a diverse roster of successful artists
Negotiate favorable deals and secure lucrative opportunities for his clients, maximizing their earning potential and career growth
Cultivate strong relationships with industry professionals, including agents, producers, and label executives, to create mutually beneficial partnerships.

Frustrations

Dealing with the competitive nature of the entertainment industry and the constant pressure to identify breakout talent
Managing the demanding schedules and expectations of his clients while ensuring their well-being and career satisfaction
Navigating the complexities of contracts, legalities, and industry regulations, which can be time-consuming and require expert knowledge.

Three Six Zero Geographic and Demographic Insights

Geographic Insights: Three Six Zero's primary markets are the United States and the United Kingdom, accounting for a combined market share of 70%. They also have a presence in Canada, Australia, and Germany.

Top Countries

United States
40%
United Kingdom
30%
Canada
10%
Australia
8%
Germany
7%

Demographic Insights: Three Six Zero's target audience is evenly distributed between males and females. The company primarily attracts users aged 25-44, reflecting established and emerging professionals in entertainment.

Age Distribution

Gender Distribution

Three Six Zero Socio-economic Profile

Household and Income Insights: Three Six Zero's target audience typically falls within medium to high-income brackets and resides in households of 2-4 individuals, suggesting established professionals or families.

Educational and Employment Insights: The majority of Three Six Zero's target users are employed full-time, primarily in the entertainment industry, and hold a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Three Six Zero Behavioral Insights

Interest-Based Insights: Three Six Zero's target audience shows interest in Music Production, Filmmaking, Digital Marketing, Fashion, Travel, Technology, and Gaming.

Technology and Social Media Usage: The target audience primarily uses Instagram, YouTube, and Twitter, indicating a strong online presence. They favor iOS and desktop devices, suggesting a preference for creative tools and content consumption.

Interests

Music ProductionFilmmakingDigital MarketingFashionTravelTechnologyGaming

Device Breakdown

Social Media Usage

Three Six Zero Top Competitors

Competitor	Estimated market share	Top domains
Creative Artists Agency (CAA)	25%	Talent Agency, Film, Television
William Morris Endeavor (WME)	20%	Talent Agency, Music, Sports
United Talent Agency (UTA)	15%	Talent Agency, Film, Music

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