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SocialBu Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Freelance Social Media Manager

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Male

Occupation: Independent Content Creator

Education: Master's Degree, Digital Arts

Age: 25

Gender: Female

Occupation: Self-Employed Marketing Consultant

Education: Bachelor's Degree, Communications

Maya Singh

Maya Singh

Age: 28
Gender: Female
Occupation: Freelance Social Media Manager
Education: Bachelor's Degree, Marketing
Industry: Digital Media
Channels: InstagramLinkedInFacebook

Goals

  • Efficiently manage multiple client accounts and campaigns to maximize their social media presence
  • Continuously grow my client base and increase my service offerings to scale my freelance business
  • Stay updated with the latest social media trends and algorithm changes to provide cutting-edge strategies.

Pain Points

  • Juggling numerous deadlines and content calendars for different clients leading to burnout
  • Lack of integrated tools to manage all aspects of social media from one platform, causing inefficiencies
  • Difficulty in tracking the true ROI of social media efforts for clients without robust analytics.

SocialBu Geographic Distribution

SocialBu's user base is predominantly in the US and India, with significant presence in the UK, Canada, and Australia, indicating a global reach.

Top Countries

United States flag

United States

30.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often individuals or small teams, with a solid middle to high-income bracket, reflecting professional use.

Employment Status

Income Distribution

Education Level

SocialBu Behavior Analysis

Behavior Profile

Time Saving
Content Creation
Social Media Engagement
Multi-platform Management
Productivity Tools
Data Analytics
Online Presence
Workflow Streamlining
Audience Growth
Brand Messaging
Automation Seeking
Efficiency Driven
Insights Driven
Collaboration Focused
Consistent Posting
Content Curation
Online Business Growth
Professional Development
Digital Marketing Interest

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