Social Impact Studios : Market and Competitor Analysis

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Social Impact Studios helps good people promote their great work through their Public Image Works method. They offer an 8-week workshop that teaches authentic communication and branding strategies. They also provide ongoing support through a weekly "Hub Bub" and online resources.

Company : Social Impact Studios

Industry : Social ImpactNon-profitSocial Enterprise

Major Markets

United States

Canada

United Kingdom

Key Competitors

Network for Good

Classy

GiveGab

Social Impact Studios Key Value propositions

Authentic Communication

Branding for Social Impact

Community Building

Affordable Workshops

Social Impact Studios Latest news

Social Impact Studios

25+ Years of Engaging People in Culture to Act on Important Issues. ... The good news is that it IS better. All of those ... Contact Us: info@socialimpactstudios.

Spring Social Impact Studios: April Updates - News - Engagement Lab

Apr 5, 2023 ... ... importance of getting to know the people in the partner communities before putting them in front of the camera. Student Eliana Rosenthal ...

Public Image Works: On Cupcakes and Community - Geraldine R ...

Dec 28, 2015 ... ... important to you? Tell me about it, below, or email me at [email protected]. Laura Steffen is one of the Social Impact Studios ...

Learn about our Fall 2024 Social Impact Studios - News ...

Feb 22, 2024 ... + Learn the theory and practice of collaboration, the importance of power and positionality, and the value of dynamic and engaging design ...

Social Impact Studios SWOT Analysis

Strengths

Niche expertise in social impact communicationAffordable pricing for workshopsStrong community focus with "Hub Bub"

Weaknesses

Limited online presence and brand awarenessDependence on a single core product (workshop)Pricing for app-based services is uncertain

Opportunities

Expand service offerings (consulting, coaching, etc.)Develop partnerships with social impact organizationsLeverage online platforms for wider reach

Threats

Competition from larger marketing agenciesEconomic downturn impacting non-profit fundingEvolving digital landscape requiring constant adaptation

Top Marketing Strategies for Social Impact Studios

Value-Based Pricing Implementation

This strategy focuses on positioning the Public Image Workshop as a valuable investment for social impact professionals and organizations. By emphasizing the workshop's tangible benefits, like improved communication and outreach, the price point will be perceived as justifiable and even affordable given the potential return on investment.

Personalized User Onboarding

This strategy ensures that new workshop participants feel welcomed and guided. A personalized onboarding experience will help them understand the workshop's structure, tools, and resources, leading to greater engagement and a higher likelihood of completing the program.

Leveraged Reciprocity

Social Impact Studios can implement a strategy of offering something valuable for free in exchange for a commitment from potential clients. This could involve providing a free introductory workshop or a limited-time access to the Hub Bub. This approach increases the perceived value of their paid offering and incentivizes participation in their programs.

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Social Impact Studios User Persona

Name:

Sarah

Age :

32

Gender :

Female

Occupation :

Program Manager

Industry :

Non-profit

Education :

Masters, Public Administration

Preferred platforms

GOALS

Increase awareness and funding for her organization's environmental justice program, enabling them to expand their reach and impact
Develop a strong and authentic brand voice for her organization that resonates with donors and stakeholders, building trust and long-term support
Build a thriving online community of engaged supporters who actively participate in the organization's mission and initiatives

Frustrations

Struggling to articulate her organization's impact in a way that resonates with potential donors and funders, limiting their fundraising potential
Feeling overwhelmed by the constantly evolving landscape of digital marketing and unsure about the best strategies to reach their target audience
Finding it challenging to stand out in a crowded non-profit space and differentiate her organization from others with similar missions

Name:

David

Age :

45

Gender :

Male

Occupation :

Executive Director

Industry :

Social Enterprise

Education :

MBA

Preferred platforms

GOALS

Secure series A funding to scale his social enterprise's innovative micro-lending platform, enabling them to empower more entrepreneurs in developing countries
Build strategic partnerships with corporations and government agencies to amplify their impact and reach a wider audience
Attract and retain passionate and skilled talent who are driven by the social mission of his organization

Frustrations

Facing difficulty in communicating the value proposition of his social enterprise to investors who prioritize financial returns alongside social impact
Feeling limited by their current marketing budget and struggling to compete with larger, more established organizations for visibility
Finding it challenging to measure the social impact of their work and demonstrate tangible outcomes to stakeholders

Name:

Maria

Age :

27

Gender :

Female

Occupation :

Community Organizer

Industry :

Activism

Education :

Bachelor, Social Work

Preferred platforms

GOALS

Mobilize a large-scale grassroots movement to advocate for policy changes addressing educational inequity in her city
Leverage the power of social media to raise awareness about the systemic issues contributing to the education gap and inspire action
Cultivate a diverse and inclusive coalition of community members, educators, and policymakers united around a shared vision for educational justice

Frustrations

Encountering resistance from established institutions and power structures that are resistant to change and perpetuate existing inequalities
Feeling disheartened by the lack of urgency and attention given to critical social issues by mainstream media outlets
Struggling to maintain momentum and engagement within her online community and translate online activism into real-world impact

Social Impact Studios Geographic and Demographic Insights

Geographic Insights: The target market is predominantly located in the United States, with significant presence in Canada, UK, Australia, and emerging markets like India.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
India
5%

Demographic Insights: The target audience consists of individuals aged 25-34, predominantly female, reflecting higher engagement with social impact and non-profit sectors.

Age Distribution

Gender Distribution

Social Impact Studios Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 2-4 people with predominantly medium income levels, indicating value for affordable solutions.

Educational and Employment Insights: The target users are mostly employed full-time or are students, with a high proportion having a university or college degree, showing a preference for professional development.

Households Size

Income Distribution

Education Level

Employment Status

Social Impact Studios Behavioral Insights

Interest-Based Insights: Target users are passionate about sustainability, social justice, and ethical practices, actively engaging in non-profit work, fundraising, and philanthropy.

Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and Facebook for professional networking and information, primarily accessing content on desktops, suggesting a focus on digital literacy.

Interests

SustainabilitySocial JusticeNon-profit ManagementFundraisingVolunteeringEthical ConsumptionPhilanthropy

Device Breakdown

Social Media Usage

Social Impact Studios Top Competitors

Competitor	Estimated market share	Top domains
Network for Good	40.5%	Fundraising Software, Non-profit Consulting, Donor Management
Classy	30.2%	Online Fundraising Platform, Event Management, Non-profit CRM
GiveGab	15.3%	Donation Platform, Grant Management, Non-profit Marketing

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