Smartly Built : Market and Competitor Analysis

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Smartly Built is a digital transformation company offering software development, AI solutions, and e-commerce platforms. They provide end-to-end services from design and development to marketing and maintenance. They aim to empower businesses by simplifying technology and accelerating their online growth.

Company : Smartly Built

Industry : Software DevelopmentArtificial IntelligenceDigital Transformation

Major Markets

United States

United Kingdom

Canada

Key Competitors

Deloitte Digital

Accenture Interactive

IBM iX

Smartly Built Key Value propositions

AI-Powered Solutions

E-commerce Platforms

Full-Cycle Product Development

Digital Transformation

Smartly Built Latest news

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Smartly Built SWOT Analysis

Strengths

End-to-end digital solutions.Focus on AI and automation.Agile and scalable approach.

Weaknesses

Relatively new company, limited brand recognition.Potential challenges in competing with established players.Dependence on technology trends.

Opportunities

Growing demand for digital transformation services.Expansion into new industry verticals.Strategic partnerships and acquisitions.

Threats

Rapid technological advancements.Intense competition in the tech industry.Economic downturn impacting client budgets.

Top Marketing Strategies for Smartly Built

Personalized User Onboarding

This strategy focuses on creating a tailored onboarding experience for new users, guiding them through the platform's features and benefits. This will improve user engagement, reduce churn, and increase customer satisfaction with Smartly Built's services.

In-depth Buyer's Guide Creation

By developing a comprehensive buyer's guide, Smartly Built can educate potential customers on the benefits of digital transformation and how their solutions can address specific business needs. This will generate leads, build trust, and position Smartly Built as a thought leader in the industry.

Content-Specific Call-to-Action Optimization

This strategy involves crafting compelling and targeted calls-to-action for each piece of content, encouraging specific actions from users, such as requesting a demo or signing up for a free trial. This will increase lead generation, improve conversion rates, and drive business growth for Smartly Built.

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Smartly Built User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Founder & CEO

Industry :

E-commerce

Education :

MBA, Marketing

Preferred platforms

GOALS

Achieve 20% YoY growth in online sales by leveraging AI-powered marketing automation and personalized customer experiences
Expand into two new international markets within the next 18 months, requiring a scalable and adaptable e-commerce platform
Build a strong brand presence and loyal customer base through engaging content marketing and community building initiatives.

Frustrations

Struggling to manage multiple disparate software systems for their e-commerce operations, leading to inefficiencies and data silos
Lacking the internal technical expertise to implement advanced AI and automation solutions for marketing and customer service
Finding it challenging to keep up with the rapidly evolving digital landscape and adapt their business model accordingly.

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

CTO

Industry :

FinTech

Education :

Masters, Computer Science

Preferred platforms

GOALS

Implement a secure and scalable mobile banking app with personalized financial management tools to attract a younger demographic
Leverage AI and machine learning to detect and prevent fraudulent transactions in real-time, enhancing security and customer trust
Streamline internal operations and reduce costs by automating back-office processes and workflows.

Frustrations

Facing difficulties integrating legacy banking systems with modern, cloud-based software solutions
Concerned about data security and regulatory compliance when implementing new technologies
Finding it challenging to attract and retain top tech talent in a competitive job market.

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

SaaS

Education :

Bachelor, Digital Marketing

Preferred platforms

GOALS

Generate high-quality leads and accelerate sales pipeline through targeted digital marketing campaigns and marketing automation
Increase brand awareness and establish thought leadership in the industry by creating valuable content and engaging with relevant online communities
Track and analyze key marketing metrics to optimize campaigns and demonstrate ROI on marketing spend.

Frustrations

Limited budget and resources allocated towards marketing efforts
Difficulty measuring the effectiveness of marketing campaigns and attributing results to specific activities
Feeling overwhelmed by the sheer number of digital marketing tools and platforms available, making it challenging to choose the right solutions.

Smartly Built Geographic and Demographic Insights

Geographic Insights: Smartly Built's primary market is the US, followed by the UK and Canada. They have a global presence with growing interest in Australia and India.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
India
7.5%

Demographic Insights: Smartly Built's target audience is primarily professionals aged 25-44, with a slight male skew. This aligns with decision-makers in tech-driven businesses.

Age Distribution

Gender Distribution

Smartly Built Socio-economic Profile

Household and Income Insights: Smartly Built's target users typically fall within the middle-income bracket, reflecting professionals and families in their target age group.

Educational and Employment Insights: Smartly Built's target audience is highly educated, with a majority holding university degrees and primarily employed full-time or as business owners.

Households Size

Income Distribution

Education Level

Employment Status

Smartly Built Behavioral Insights

Interest-Based Insights: Users are interested in technology, business, and digital trends, reflecting their focus on leveraging these for growth and efficiency.

Technology and Social Media Usage: Users primarily engage through LinkedIn and YouTube, reflecting their professional interests, and prefer desktop devices, aligning with their business needs.

Interests

technologybusiness newsentrepreneurshipdigital marketinge-commerceSaaSAI

Device Breakdown

Social Media Usage

Smartly Built Top Competitors

Competitor	Estimated market share	Top domains
Deloitte Digital	40%	Digital Transformation, Customer Experience, Analytics & Cognitive
Accenture Interactive	30%	Experience Design, Marketing, Commerce
IBM iX	20%	Digital Strategy, Experience Design, Technology Services

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smartmoving.com

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