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Major Markets
United States
Canada
United KingdomSelect a competitor
Ultra Music Festival
Electric Daisy Carnival (EDC)
Okeechobee Music & Arts Festival
Top Marketing Channels
Ultra Music Festival
- Social Media Marketing
- Examples: Instagram posts, Facebook event pages, Twitter updates
- Campaigns: Phase 1 Lineup Reveal, Ultra Miami Aftermovie Release, Road to Ultra Series
- Email Marketing
- Examples: Festival newsletters, Artist announcements, Ticket sale alerts
- Campaigns: Early Bird Ticket Access, VIP Experience Offers, Daily Schedule Breakdown
- Content Marketing
- Examples: Official festival website, YouTube aftermovies, Artist interviews
- Campaigns: Ultra Live Stream, Destination Ultra Travel Guides, Artist Spotlight Series
Top Sales Channels
- Official Website Ticket Sales
- ultramusicfestival.com/tickets, VIP packages, Payment plans
- Early Bird Ticket Sale, General Admission Release, Tiered Pricing Offers
- Authorized Ticket Retailers
- Ticketmaster, Festicket, Eventbrite
- Exclusive Retailer Presale, Group Ticket Discounts, Last-Minute Ticket Drop
- Sponsorship Packages
- Brand activations, VIP hospitality, Experiential marketing
- Official Beverage Partner Program, Stage Sponsorship Opportunities, Technology Integration Partnerships
Sunset Music Festival SWOT Analysis
Strengths
Global brand recognition
Extensive artist network
High production value events
Weaknesses
High ticket prices
Dependence on headlining acts
Potential for oversaturation in EDM market
Opportunities
Expansion into new international markets
Diversification of music genres
Year-round content creation beyond festival dates
Threats
Intense competition from other major festivals
Economic downturn affecting discretionary spending
Regulatory challenges for large gatherings
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