GOALS

• Using music festivals as a way to de-stress from his demanding job and connect with friends who share his passion for EDM
• Discovering new music through curated playlists and artist recommendations from trusted sources
• Finding a balance between attending large-scale festivals and exploring smaller, more niche events that cater to his specific subgenres of interest.

Frustrations

• Encountering technical difficulties with ticketing platforms or festival apps during the ticket purchasing or event access process
• Feeling frustrated by repetitive lineups and a lack of diversity in the EDM festival scene
• Balancing his desire to attend festivals with his busy work schedule and personal commitments.

GOALS

• Attending Sunset Music Festival as her first major music festival experience, seeking a sense of community and belonging within the EDM scene
• Discovering new music and expanding her social circle by connecting with other festival-goers
• Documenting and sharing her experiences on social media to build her online presence and engage with the wider EDM community.

Frustrations

• Feeling overwhelmed by the cost of attending a music festival, including ticket prices, travel expenses, and the overall cost of food and drinks
• Navigating a large and unfamiliar festival environment for the first time, potentially feeling intimidated or overwhelmed by the crowds
• Ensuring her safety and well-being while attending a large-scale event, especially as a young adult potentially new to the festival scene.