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Sunset Music Festival Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Part-Time Food Service
Education: Bachelor's Degree
Maya, The Music Enthusiast
Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- Attend as many live music events as possible to discover new artists
- Connect with friends and make new ones at festivals for shared experiences
- Find affordable ways to enjoy entertainment without breaking the bank.
Pain Points
- Missing out on ticket releases or early bird discounts for popular events
- Difficulty coordinating schedules with friends for group outings
- Limited disposable income making it hard to afford all desired events.
Sunset Music Festival Geographic Distribution
Primarily targets the US market, particularly Tampa and surrounding regions. Minor international reach from Canada, UK, Mexico, and Germany.
Top Countries
United States
95%
Canada
2%
United Kingdom
1%
Mexico
0.5%
Germany
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets individuals and couples with medium disposable income for entertainment, and some larger groups.
Employment Status
Income Distribution
Education Level
Sunset Music Festival Behavior Analysis
Behavior Profile
Live Music Events
Festival-goer
Proactive Information Seeking
Tech-savvy
Timely Notifications
Outdoor Entertainment
Vibrant Atmosphere
Social Interaction
Group Attendance
Digital Engagement
Online Channels
Unique Experiences
Community Cultivation
EDM Interest
Concert Attendance
Social Events
Travel Enthusiast
Fashion Conscious
Technology Adoption
Art Appreciation
Device Breakdown
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