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Shutterstock Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Graphic Design
Age: 32
Gender: Male
Occupation: Digital Marketing Specialist
Education: Master's Degree, Marketing
Age: 25
Gender: Female
Occupation: Freelance Consultant
Education: Bachelor's Degree, Communications
Lena, The Visual Storyteller
Goals
- To create visually stunning and impactful designs that resonate with clients and their audiences
- To efficiently find and utilize high-quality visual assets that enhance creative projects
- To expand her network and collaborate with other creative professionals on innovative projects.
Pain Points
- Struggling to find unique and diverse visual content that stands out in a crowded market
- Time-consuming searches for specific stock images or videos that perfectly fit project requirements
- Dealing with licensing complexities and usage restrictions for acquired assets.
Shutterstock Geographic Distribution
Shutterstock's primary market is North America and Europe, with the US and UK being key revenue drivers, showing strong global reach in developed creative economies.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to be individuals or small households with medium to high incomes, suggesting a professional user base with disposable income for creative assets.
Employment Status
Income Distribution
Education Level
Shutterstock Behavior Analysis
Behavior Profile
Device Breakdown
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