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Shutterstock Target Audience

Shutterstock targets a broad audience involved in content creation, including marketing teams, creative agencies, news and editorial organizations, and production houses. Their services cater to businesses of all sizes, from individual creators to large enterprises, offering tailored solutions for diverse needs.

User Segments

Shutterstock Geographic Distribution

Shutterstock's largest market is the United States, followed by the United Kingdom and Canada. India and Australia represent significant but smaller markets.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
India flag

India

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Shutterstock users typically come from households of 2-4 people. The majority of users fall into the middle-income bracket.

Employment Status

Income Distribution

Education Level

Shutterstock Behavior Analysis

Behavior Profile

Device Breakdown

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