Shutterstock Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

Getty Images

Adobe Stock

Unsplash

Top Marketing Channels

Getty Images

Content Marketing
Examples: Expert Insights blog, Creative Trends reports, Customer success stories
Campaigns: Visual Trends 2024, Crafting Your Brand Story, The Power of Authentic Imagery

Social Media Marketing
Examples: Instagram (showcasing diverse imagery), LinkedIn (industry news, professional tips), YouTube (tutorials, behind-the-scenes)
Campaigns: Getty Images #CreativeFreedom, Visual Storytellers Series, Curated Collections on Pinterest

Partnerships & Collaborations
Examples: Collaborations with creative agencies, Integrations with design software, Event sponsorships
Campaigns: Adobe MAX Partnership, Sundance Film Festival Sponsorship, Getty Images Creative Brief Challenge

Enterprise Sales Team
Direct outreach to large corporations, Custom licensing agreements, Dedicated account managers
Tailored Solutions for Brand Agencies, Media Company Partnerships, Corporate Content Licensing Program

Reseller Networks
Distribution through stock content marketplaces, Partnerships with print-on-demand services, API integrations for third-party platforms
Global Reseller Program, White-Label Content Solutions, Developer API Access

Premium and exclusive content

Strong brand recognition and heritage

Extensive editorial and archival collection

Higher pricing compared to competitors

Limited free content options

Potentially complex licensing for some users

Expansion into emerging markets for editorial content

Leveraging AI for content curation and search

Strategic acquisitions of niche content libraries

Increased competition from lower-cost providers

Economic downturn impacting corporate marketing budgets