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Major Markets
United States
United Kingdom
CanadaKey Competitors
Shutterstock Top Products
Brand Positioning
Shutterstock positions itself as the leading global provider of a vast, high-quality, and diverse library of licensed creative content, catering primarily to professionals in digital marketing, graphic design, and content creation.
Customer Sentiments
Customer sentiment is generally positive due to the extensive and high-quality content library, but there's a noted frustration regarding perceived high costs and the challenge of finding truly unique assets amidst a large volume. The ease of licensing is a strong positive, yet the abundance of content can lead to difficulties in discovering highly specific, non-generic visuals.
Shutterstock Key Value Propositions
Shutterstock's key value proposition lies in its extensive asset library and high-quality content, offering diverse media types with easy licensing. This enables creative professionals to efficiently source and integrate visual and auditory assets into their projects, driving engaging campaigns and original designs.
Shutterstock SWOT Analysis
Strengths
Vast and diverse content library.
Strong brand recognition globally.
Robust licensing framework for assets.
Weaknesses
Perceived high cost for some users.
Competition from free alternatives.
Potential for generic content saturation.
Opportunities
Expand into emerging markets.
Develop AI-powered content creation tools.
Partnerships with creative software companies.
Threats
Increased competition from new platforms.
Copyright infringement issues.
Economic downturn affecting marketing budgets.
Market Growth Stage
Pace of Market Growth
Shutterstock Target Audience
Geographic Insights
Shutterstock's primary market is North America and Europe, with the US and UK being key revenue drivers, showing strong global reach in developed creative economies.
Top Countries
United States
30.5% market share
United Kingdom
10.2% market share
Canada
7.8% market share
Australia
5.5% market share
Germany
4.1% market share
Shutterstock Audience Segments
The Freelance Creative
22-35 years
Male • Female
Global
The Agency Professional
28-50 years
Male • Female
North America • Europe
The Small Business Owner
30-60 years
Male • Female
Global
The Aspiring Influencer
18-25 years
Male • Female
Global
The Tech Innovator
25-45 years
Male • Female
Asia • South America
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Shutterstock
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