Find stats on top websites
Executive Summary
Shutterstock is a leading provider of high-quality stock photos, vectors, illustrations, videos, music, and 3D models. They offer a comprehensive platform for creative professionals, providing a vast content library, AI-powered tools, and flexible licensing options. Shutterstock serves a global clientele, empowering businesses and individuals to create compelling visual content.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Shutterstock Top Products
Brand Positioning
Customer Sentiments
Shutterstock Key Value Propositions
Shutterstock SWOT Analysis
Strengths
Vast content library
Global customer base
AI-powered tools
Weaknesses
Pricing pressure
Copyright infringement risks
Competition from free alternatives
Opportunities
Expansion into new content types
Growth in emerging markets
Strategic partnerships
Threats
Increased competition
Evolving copyright laws
Economic downturn
Shutterstock operates in the creative industry, specifically within the stock media and digital asset management sector. They provide services related to photography, illustration, videography, music, and 3D modeling, catering to a wide range of creative needs.
Market Growth Stage
Pace of Market Growth
Shutterstock Target Audience
Geographic Insights
Shutterstock's largest market is the United States, followed by the United Kingdom and Canada. India and Australia represent significant but smaller markets.
Top Countries
United States
45% market share
United Kingdom
10% market share
Canada
8% market share
India
7% market share
Australia
5% market share
Recommended Marketing Strategiesfor Shutterstock
Content Marketing and Community Building
Create valuable content showcasing Shutterstock's assets and tools. Build a vibrant community for creatives through social media and forums to foster brand loyalty and generate organic reach.
Learn moreTargeted Advertising and Influencer Marketing
Leverage data-driven advertising campaigns on platforms frequented by the target audience. Partner with industry influencers to promote Shutterstock's services and reach a wider network of potential customers.
Learn moreDevelop AI-Powered Tools and Content Creation Features
Enhance Shutterstock's platform with innovative AI-powered tools that streamline content creation and provide unique value. Offer AI-generated images and personalized suggestions to boost user engagement and drive adoption.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
