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Shaw/Scott is a global digital marketing agency that helps businesses elevate customer experiences. They offer consulting, enablement, implementation, and software solutions to empower marketing teams. With a team of experienced professionals, they serve clients in 10 countries and have won multiple industry awards.
Company : Shaw/Scott
Industry : Digital MarketingCustomer ExperienceMarketing Technology
Shaw/Scott Key Value propositions
Shaw/Scott Latest news
Shaw/Scott | A digital marketing agency
Shaw/Scott - a digital marketing agency focused on evolving clients' choices for email marketing and other strategic marketing needs.
Shaw/Scott | LinkedIn
http://www.shawscott.com. External link for Shaw/Scott. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: Seattle, WA. Type ...
Our story - Shaw/Scott
Our core values of excellence, passion, collaboration, integrity, and kindness guide every decision we make at Shaw/Scott—from big-picture thinking to the ...
Shaw/Scott | Marketing Automation Specialists
If you wish to find out more about our services or our work, please complete the contact form below or email the team directly at [email protected]. We'd ...
Shaw/Scott SWOT Analysis
Strengths
Experienced team with industry recognition.Customer-centric approach leading to strong client relationships.Global presence with a diverse client base.
Weaknesses
Potential lack of brand recognition compared to established giants.Dependence on digital marketing trends requiring constant adaptation.Pricing strategy not readily available for comparison.
Opportunities
Expansion into emerging markets with high digital growth potential.Development of niche software solutions addressing specific industry needs.Strategic partnerships with complementary technology providers.
Threats
Intense competition in the rapidly evolving digital marketing landscape.Economic downturns potentially impacting client budgets.Evolving data privacy regulations requiring continuous adaptation.
Top Marketing Strategies for Shaw/Scott
Strategic Partnerships & Joint Ventures
Collaborate with complementary businesses, such as CRM platforms, analytics tools, and other marketing agencies, to expand reach and offer more comprehensive solutions. This will enable access to new customer segments and provide valuable cross-promotional opportunities.
Shaw/Scott User Persona
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Shaw/Scott Geographic and Demographic Insights
Geographic Insights: Shaw/Scott's primary market is the US, contributing to 60% of its user base. The UK and Canada follow with 15% and 10% respectively. The remaining users are distributed across Australia and Germany.
United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Shaw/Scott's target audience primarily consists of professionals aged 25-44, with a slight male skew. This aligns with decision-making roles in marketing.
Shaw/Scott Socio-economic Profile
Household and Income Insights: Shaw/Scott's target audience typically falls within the 'High' income bracket and often belongs to households of 2-4 individuals, reflecting their professional demographics.
Educational and Employment Insights: Shaw/Scott's target audience primarily comprises individuals in full-time employment with a university or college degree, reflecting their expertise in the digital marketing domain.
Shaw/Scott Behavioral Insights
Interest-Based Insights: Target users show interest in a blend of technology, business, marketing, and leadership, reflecting their roles and need to stay updated in these areas.
Technology and Social Media Usage: Users heavily favor LinkedIn, reflecting the professional nature of their roles. They primarily use desktops, indicating their work-oriented usage.
Shaw/Scott Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Accenture Interactive | 30% | Experience Design, Marketing Strategy, Technology Consulting |
Deloitte Digital | 25% | Digital Transformation, Customer Experience, Marketing Analytics |
IBM iX | 20% | Digital Strategy, Experience Design, Technology Implementation |