Find stats on top websites
Business and Product Insights
Product Portfolio
Oracle Responsys RFM Service
Curbside Notification Service
Shaw/Scott Labs Enterprise Solutions
Shaw/Scott Key Value Propositions
Shaw/Scott's key value proposition lies in transforming enterprise-level digital marketing from guesswork to data-intelligent, highly dynamic campaigns. They achieve this by offering comprehensive consulting, enablement, and implementation of marketing platforms, complemented by proprietary software for bespoke solutions that deliver exceptional customer experiences and long-lasting brand affinity.
Shaw/Scott Brand Positioning
Shaw/Scott is a global, award-winning digital marketing agency specializing in customer-first experiences, empowering large enterprises with strategic, technical, and creative solutions to drive digital transformation.
Top Competitors
Accenture Interactive
Merkle
Deloitte Digital
Customer Sentiments
Customer sentiment appears highly positive, indicated by "hundreds of trusted brands," "rave reviews," and referrals being the "sincerest form of flattery," suggesting strong satisfaction and loyalty among their sophisticated enterprise clientele. This positive sentiment is driven by their ability to deliver tangible results, transform digital experiences, and act as a reliable, expert partner.
Actionable Insights
Highlighting specific success stories and ROI metrics from their "hundreds of trusted brands" in case studies would further solidify their enterprise value.
Products and Features
Oracle Responsys RFM Service - Product Description
Shaw/Scott's new Oracle Responsys RFM service is a first-of-its-kind proprietary machine-learning segmentation and analysis-scoring algorithm. This service is designed to leverage Recency, Frequency, and Monetary (RFM) data to provide advanced customer segmentation and analysis. It aims to help businesses understand their customer behavior better, enabling more targeted marketing campaigns and improved customer engagement strategies. The machine learning aspect suggests dynamic adaptation and potentially more accurate insights over time. It is specifically built for the Oracle Responsys platform, indicating integration and optimization within that ecosystem.
Pros
- This service offers advanced customer segmentation and analysis through a proprietary machine-learning algorithm
- It leverages the powerful RFM model (Recency, Frequency, Monetary) to provide deep insights into customer behavior
- Being integrated with Oracle Responsys, it ensures seamless data flow and optimized performance within that marketing automation platform.
Cons
- The proprietary nature of the algorithm might make it a 'black box' solution, potentially limiting transparency into how insights are generated
- Its specific integration with Oracle Responsys means it may not be suitable or easily transferable for businesses using other marketing automation platforms
- As a specialized service, its cost could be higher compared to general-purpose analytics tools.
Alternatives
- Competitors include general-purpose marketing analytics platforms like Adobe Analytics or Google Analytics, which also offer segmentation capabilities
- Specialized customer data platforms (CDPs) such as Segment or Tealium could offer similar customer understanding and segmentation features
- Other marketing automation platforms like Salesforce Marketing Cloud or HubSpot have their own built-in segmentation and analytics tools that could serve as alternatives.
Company Updates
Latest Events at Shaw/Scott
Shaw/Scott | A digital marketing agency
With virtual teams in Seattle, San Francisco, Chicago, New York, Vancouver ... We'd love to hear about you. First Name. Enter Your Email. Last Name. Company.
View sourceThe D. E. Shaw Group
The D. E. Shaw group is a global investment and technology development firm founded in 1988 with offices in North America, Europe, and Asia.
View sourcePrivacy policy - Shaw/Scott
Shaw/Scott is a trading name of Shaw/Scott, Inc., and our associated ... top of the page as the new Effective Date. Where necessary, we will also ...
View sourceShaw/Scott | LinkedIn
http://www.shawscott.com. External link for Shaw/Scott. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: Seattle, WA. Type ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
