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Seaspice is a high-end seafood restaurant located on the Miami River, offering stunning waterfront views and a sophisticated ambiance. They provide an extensive wine list, host special events, and feature celebrity appearances. Private dining options are available in various settings, including a grand dining room, modern garden, and riverside terrace.
Company : Seaspice
Industry : Seafood RestaurantFine DiningEvent Venue
Seaspice Key Value propositions
Seaspice Latest news
Welcome To Seaspice
Seaspice restaurant, located in Miami's trendy waterfront area, offers a unique dining experience with an exquisite menu of seafood dishes, ...
Seaspice Brasserie & Lounge - Updated 2024, Global Restaurant in ...
Top Tags: Fancy · Great for scenic views · Lively. Seaspice Brasserie and ... http://www.seaspice.com/. Payment options. AMEX, Discover, Mastercard, Visa.
Happenings | Seaspice in Miami, FL
... Main content starts here, tab to start navigating. Upcoming ... Embark on a culinary journey during your midday escape with Seaspice's brand-new lunch menu!
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Seaspice SWOT Analysis
Strengths
Prime waterfront location on the Miami RiverReputation for exceptional seafood and serviceLuxurious ambiance and diverse private event spaces
Weaknesses
High price point may limit accessibilityDependence on tourist traffic and seasonalityCompetition from other high-end dining options in Miami
Opportunities
Expand marketing efforts to target local clienteleDevelop unique dining experiences and seasonal menusCollaborate with luxury brands and concierge services
Threats
Economic downturn could impact discretionary spendingIncreasing competition in the Miami dining sceneNegative reviews or social media exposure could damage reputation
Top Marketing Strategies for Seaspice
Targeted Advertising Campaigns
Run highly targeted social media and digital advertising campaigns on platforms like Instagram and Facebook, focusing on affluent individuals, couples, and event planners in Miami. This will drive traffic to the restaurant and generate leads for private events and reservations.
Seaspice User Persona
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GOALS
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Seaspice Geographic and Demographic Insights
Geographic Insights: Seaspice's primary market is the United States, particularly Florida. Brazil, the United Kingdom, Canada, and Mexico are also noteworthy markets.
United States
60%
Brazil
15%
United Kingdom
10%
Canada
5%
Mexico
5%
Demographic Insights: Seaspice's target demographic skews slightly towards men aged 25-54 with disposable income.
Seaspice Socio-economic Profile
Household and Income Insights: Seaspice caters to a predominantly high-income demographic, with couples and small families being the most common household sizes.
Educational and Employment Insights: Seaspice's clientele primarily comprises highly educated professionals, with a majority employed full-time and a notable portion being business owners.
Seaspice Behavioral Insights
Interest-Based Insights: Target users are interested in luxury travel, fine dining, yachts, Miami nightlife, real estate, art, and fashion.
Technology and Social Media Usage: Users are active on social media, primarily Instagram, YouTube, and Facebook, using iOS devices more than Android or desktops.
Seaspice Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Kiki on the River | 15% | Mediterranean Cuisine, Waterfront Dining, Live Music |
The River Seafood Oyster Bar | 10% | Seafood, Oyster Bar, Casual Dining |
Zuma Miami | 25% | Japanese Cuisine, Global Cuisine, Chic Ambiance |