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Selective Search Target Audience

The target audience for Selective Search consists of high-net-worth, successful, and discerning single individuals across North America (and potentially internationally, given their 'global' network). This includes busy professionals, entrepreneurs, executives, and public figures who value their time, privacy, and discretion. They are typically seeking a serious, committed relationship that leads to marriage or a long-term partnership. The audience is likely well-educated, financially secure, and socially sophisticated, often finding that their demanding careers or lifestyle make it challenging to meet suitable partners through conventional means. They are open to professional assistance and are prepared to pay a premium for a highly personalized, curated, and confidential matchmaking service. They are looking for a partner who complements their lifestyle, shares their values, and aligns with their aspirations for a future together. This audience is proactive in their search for love and understands the value of expert guidance in such a significant life decision.

User Segments

Age: 38

Gender: Male

Occupation: Investment Banker

Education: MBA, Finance

Age: 42

Gender: Female

Occupation: Tech Executive

Education: Doctorate, Computer Science

Age: 45

Gender: Male

Occupation: Senior Corporate Counsel

Education: JD, Law

Ethan Vance

Ethan Vance

Age: 38
Gender: Male
Occupation: Investment Banker
Education: MBA, Finance
Industry: Finance
Channels: LinkedInYouTubeX

Goals

  • Achieve partner status at his firm by 45
  • Find a sophisticated and supportive life partner who shares his ambition
  • Maintain a healthy work-life balance to enjoy his success.

Pain Points

  • Lack of time for meaningful dating due to demanding work schedule
  • Difficulty meeting genuinely compatible individuals outside of his professional network
  • The superficiality and time-wasting nature of dating apps.

Selective Search Geographic Distribution

Primarily North America, with strong focus on US and Canada, serving affluent individuals globally. The US dominates market share.

Top Countries

United States flag

United States

80%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

4%
Australia flag

Australia

3%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience largely consists of single or two-person high-income households, reflecting their affluent status and commitment-seeking nature.

Employment Status

Income Distribution

Education Level

Selective Search Behavior Analysis

Behavior Profile

Relationship-Minded
Serious Partnership
Commitment
Marriage
Privacy
Discretion
Personalized Approach
Quality Over Quantity
Curated
Seeking Compatible Partner
Values & Life Goals
Long-Term Partnership
Philanthropy
Luxury Travel
Fine Dining
Wellness & Fitness
LinkedIn Usage
Instagram Usage
YouTube Usage
Desktop Usage

Device Breakdown

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