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Selective Search is a premier, luxury matchmaking firm specializing in high-end, personalized relationship services for commitment-minded singles. The company positions itself as a bespoke alternative to traditional dating and online apps, offering a discreet, confidential, and highly curated approach to finding a life partner. Their core service involves a comprehensive screening and matching process, leveraging a vast network of eligible singles and professional matchmakers who personally vet each candidate. Selective Search emphasizes its high success rate in fostering long-term relationships and marriages. The business operates with a focus on quality over quantity, aiming to connect successful, discerning individuals who are serious about finding a compatible, lifelong partner. They pride themselves on their personalized methodology, dedicated client service, and the ability to find exceptional matches for their affluent clientele.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

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It's Just Lunch

Three Day Rule

Top Marketing Channels

It's Just Lunch

  • Online Advertising
  • Examples: Google Search Ads, Facebook Ads, Instagram Ads
  • Campaigns: Local Singles Campaign, Busy Professional Connect, Date Night Deals
  • Content Marketing
  • Examples: Blog posts on dating tips, Success stories on website, Video testimonials
  • Campaigns: Love in the Lunch Hour Series, Real Connections Blog, Meet Your Match Mondays
  • Social Media Marketing
  • Examples: Facebook, Instagram, LinkedIn
  • Campaigns: #ItsJustLunchDates, ConnectOverLunch, YourPerfectMatch

Top Sales Channels

  • Consultative Sales
  • Initial phone consultation, In-person meeting with matchmaker, Follow-up calls
  • Personalized Matchmaking Consultation, Discover Your Perfect Partner, Unlock Your Dating Potential
  • Referral Programs
  • Client referral bonus, Partnering with corporate HR, Luxury concierge services
  • Refer a Friend, Share the Love Program, Executive Matchmaker Network
  • Partnerships & Affiliates
  • Luxury lifestyle brands, Financial advisors, Professional organizations
  • Exclusive Member Perks, Partner Preferred Introductions, Corporate Wellness Program

Selective Search SWOT Analysis

Strengths

Established brand recognition

Focus on busy professionals

Streamlined dating process.

Weaknesses

Limited personalization compared to luxury services

Higher volume focus may dilute match quality

Cost can still be a barrier for some.

Opportunities

Expand into new cities/regions

Offer more specialized niche services

Leverage online platforms for broader reach.

Threats

Competition from online dating apps

Other high-end matchmakers

Changing consumer preferences.

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