Top Marketing Strategies for Selective Search

Selective Search User Persona

Name:

Daniella

Age :

38

Gender :

Female

Occupation :

Corporate Lawyer

Industry :

Legal Services

Education :

JD, Law

Preferred platforms

GOALS

• Advance her career to Partner at her prestigious law firm, seeking a balance between demanding work schedule and personal life
• Find a life partner who is intellectually stimulating, shares her ambition, and understands the pressures of her career
• Expand her network and build valuable connections within her industry and among other high-achieving professionals

Frustrations

• Lack of time for dating and meeting potential partners due to her demanding work schedule
• Difficulty finding someone who understands the demands and sacrifices of her career
• Limited opportunities to meet potential partners outside of her professional circle

Name:

Mark

Age :

42

Gender :

Male

Occupation :

Tech Entrepreneur

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

• Successfully guide his startup through its next stage of growth, seeking funding and strategic partnerships
• Find a partner who is not intimidated by his success, shares his entrepreneurial spirit, and can engage with him on an intellectual level
• Make meaningful connections with other individuals who can offer valuable insights and support for his business endeavors

Frustrations

• Juggling the demands of running a startup with finding time for a personal life
• Encountering individuals who are more interested in his wealth and status than in him as a person
• Feeling a lack of genuine connection in the tech scene, seeking more meaningful relationships

Name:

Emily

Age :

45

Gender :

Female

Occupation :

Medical Doctor (Surgeon)

Industry :

Healthcare

Education :

MD, Medicine

Preferred platforms

GOALS

• Achieve a better work-life balance, dedicating more time to personal pursuits without compromising her demanding career
• Find a partner who respects her dedication to medicine but also encourages her to prioritize her wellbeing and happiness
• Connect with individuals who share her passion for healthcare and are making a difference in their respective fields

Frustrations

• Long, unpredictable work hours that make it challenging to maintain a consistent social life
• Feeling a sense of isolation within her profession due to the demanding nature of her work
• Difficulty finding a partner who understands the emotional and physical toll of her career

Selective Search Geographic and Demographic Insights

Geographic Insights: Selective Search's primary market is the United States, followed by Canada and the United Kingdom. The company also sees a significant user base in other developed countries like Germany and Australia.

Demographic Insights: Selective Search's target audience consists of individuals primarily aged 35-54, with a relatively even distribution between men and women.

Selective Search Socio-economic Profile

Household and Income Insights: Selective Search's clientele typically have high incomes, fall within smaller household sizes, indicating a focus on affluent professionals or individuals.

Educational and Employment Insights: Selective Search's target users are highly educated, with a majority holding postgraduate degrees and employed full-time, highlighting their professional backgrounds.

Selective Search Behavioral Insights

Interest-Based Insights: The target audience enjoys upscale experiences like luxury travel and fine dining, values personal growth, and shows interest in art, culture, and philanthropy.

Technology and Social Media Usage: Users primarily use LinkedIn and Instagram, with moderate engagement on YouTube and Facebook. They prefer desktop and iOS devices, suggesting an affinity for Apple products.

Selective Search Top Competitors