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Santa Barbara Museum of Art Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Financial Advisor
Education: Master's Degree in Business Administration
Age: 39
Gender: Male
Occupation: Software Engineer
Education: Master's Degree in Computer Science
Age: 55
Gender: Female
Occupation: Healthcare Administrator
Education: Professional Degree in Health Administration
Evelyn Reed
Goals
- To find enriching cultural experiences that align with her sophisticated taste and intellectual curiosity
- To expand her knowledge of art history and contemporary art movements
- To connect with like-minded individuals who share her passion for fine arts and lifelong learning.
Pain Points
- Limited time due to demanding career to fully explore cultural offerings
- Difficulty in finding truly unique and intellectually stimulating art events
- Lack of seamless integration between online information and in-person experiences.
Santa Barbara Museum of Art Geographic Distribution
Primarily serving Santa Barbara residents, SBMA also attracts art and travel enthusiasts globally, especially from countries featured in its travel programs.
Top Countries
United States
Italy
Croatia
France
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The museum attracts primarily medium to high-income households, including couples and families, valuing cultural experiences and philanthropy.
Employment Status
Income Distribution
Education Level
Santa Barbara Museum of Art Behavior Analysis
Behavior Profile
Device Breakdown
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