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The Santa Barbara Museum of Art (SBMA) is a renowned art museum located in Santa Barbara, California. They offer a wide range of exhibitions, educational programs, and community events focused on art appreciation and learning. SBMA features a vast collection of art from around the world, spanning various periods and cultures.
Company : Santa Barbara Museum of Art
Industry : ArtsCultureMuseum
Santa Barbara Museum of Art Key Value propositions
Santa Barbara Museum of Art Latest news
Santa Barbara Museum of Art |
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SBMA Benefits
SBMA offers Affordable ACA Compliant Benefits for employers who want fast, reliable benefits administration that their employees can afford.
School & Teacher Programs | Santa Barbara Museum of Art
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How Voluntary and Worksite Benefits Support Retention - SBMA ...
At SBMA, we understand how important it is for your employees to have the care they need. This is why we offer our clients voluntary/worksite benefits that your ...
Santa Barbara Museum of Art SWOT Analysis
Strengths
Diverse art collection spanning various cultures and time periods.Strong educational programs for all ages.Active community engagement through events and partnerships.
Weaknesses
Limited marketing budget compared to larger museums.Potential dependence on tourism for revenue.Competition from other cultural attractions in the area.
Opportunities
Expand digital presence and online offerings.Develop partnerships with local businesses and organizations.Create innovative programs to attract new and diverse audiences.
Threats
Economic downturn impacting tourism and discretionary spending.Reduced funding for arts and culture.Changing demographics and cultural preferences.
Top Marketing Strategies for Santa Barbara Museum of Art
Santa Barbara Museum of Art User Persona
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Santa Barbara Museum of Art Geographic and Demographic Insights
Geographic Insights: The Santa Barbara Museum of Art attracts a predominantly local and national audience, with the majority of visitors coming from the United States, followed by Canada and other international tourists.
United States
85%
Canada
5%
United Kingdom
3%
Germany
2%
Australia
1%
Demographic Insights: The Santa Barbara Museum of Art appeals to a diverse age range, with a higher representation of females. The largest age groups are 25-34 and 35-44.
Santa Barbara Museum of Art Socio-economic Profile
Household and Income Insights: The target audience for the Santa Barbara Museum of Art typically falls within the middle-income bracket, with a significant portion having households of 2-4 people.
Educational and Employment Insights: The Santa Barbara Museum of Art attracts a well-educated audience, with a large portion having university or college degrees and full-time employment.
Santa Barbara Museum of Art Behavioral Insights
Interest-Based Insights: The target audience shows a diverse range of interests including travel, dining, photography, fashion, music, history and education.
Technology and Social Media Usage: The target audience is active on social media, particularly Instagram and YouTube. They use a mix of desktops, Android, and iOS devices.
Santa Barbara Museum of Art Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Los Angeles County Museum of Art (LACMA) | 40% | Art, Museum, History |
The Getty Center | 30% | |
Museum of Contemporary Art, Los Angeles (MOCA) | 15% |