GOALS

• Generate high-quality leads and increase website traffic through targeted social media campaigns and marketing automation workflows
• Measure the ROI of marketing efforts by tracking key metrics and analyzing campaign performance data to optimize future strategies
• Improve brand awareness and customer engagement by creating compelling content and nurturing relationships across multiple online channels

Frustrations

• Struggling to track the effectiveness of marketing campaigns across different channels, making it difficult to justify marketing spend
• Managing multiple marketing tools that don't integrate well, leading to data silos and inefficient workflows
• Facing challenges in personalizing marketing messages and segmenting audiences effectively, resulting in lower engagement rates

GOALS

• Secure funding and partnerships to scale the business by leveraging CRM data to showcase company growth and potential to investors
• Improve customer satisfaction and reduce churn rate by implementing a system for managing customer interactions and resolving issues proactively
• Optimize operational efficiency and streamline business processes by automating tasks and centralizing data management across departments

Frustrations

• Lack of a centralized system to manage customer data and track interactions across different touchpoints, leading to a disjointed customer experience
• Difficulty in accessing reliable and up-to-date business insights, hindering data-driven decision-making
• Spending excessive time on manual administrative tasks instead of focusing on strategic initiatives and business growth