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The target audience for Salt&Light is Christians in Singapore and beyond. They offer a range of content including articles, videos, and events related to faith, family, work, and relationships. The website also features stories of individuals who have experienced transformation through their faith.
Salt&Light's primary market is Singapore, followed by other Southeast Asian countries with significant Christian populations. There's potential interest from English-speaking countries like Australia.
Singapore
Malaysia
Indonesia
Philippines
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Salt&Light attracts users from diverse socioeconomic backgrounds, with a higher concentration in middle-income households. The platform also appeals to various family sizes.
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