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Salt&Light Target Audience

The target audience for Salt&Light is Christians in Singapore and beyond. They offer a range of content including articles, videos, and events related to faith, family, work, and relationships. The website also features stories of individuals who have experienced transformation through their faith.

User Segments

Salt&Light Geographic Distribution

Salt&Light's primary market is Singapore, followed by other Southeast Asian countries with significant Christian populations. There's potential interest from English-speaking countries like Australia.

Top Countries

Singapore flag

Singapore

60%
Malaysia flag

Malaysia

15%
Indonesia flag

Indonesia

10%
Philippines flag

Philippines

7.5%
Australia flag

Australia

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Salt&Light attracts users from diverse socioeconomic backgrounds, with a higher concentration in middle-income households. The platform also appeals to various family sizes.

Employment Status

Income Distribution

Education Level

Salt&Light Behavior Analysis

Behavior Profile

Device Breakdown

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