Top Marketing Strategies for Salt&Light

Salt&Light User Persona

Name:

Rachel Tan

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• Finding age-appropriate and engaging Christian resources to share with her students during religious education classes
• Connecting with other Christian educators to share ideas and best practices for incorporating faith into the classroom
• Discovering local events and volunteer opportunities that align with her values and allow her to make a difference in her community

Frustrations

• Struggling to find suitable online content that is both faith-based and relevant to the lives of her students
• Feeling isolated as a Christian educator and lacking a sense of community with like-minded individuals
• Wanting to be more involved in serving her community but finding it difficult to identify opportunities that fit into her busy schedule

Name:

David Lim

Age :

45

Gender :

Male

Occupation :

Businessman

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Seeking guidance on how to navigate ethical dilemmas in the workplace and live out his faith in the corporate world
• Looking for resources and mentorship opportunities to help him grow in his leadership skills while upholding Christian values
• Desiring to connect with other Christian professionals for fellowship and to expand his network

Frustrations

• Facing pressure to compromise his values in a competitive business environment
• Feeling a lack of support from his peers and colleagues when it comes to his faith
• Finding it challenging to balance work commitments with his desire to serve in his church and community

Name:

Sarah Wong

Age :

23

Gender :

Female

Occupation :

University Student

Industry :

Social Services

Education :

Bachelor's Degree, Social Work (in progress)

Preferred platforms

GOALS

• Exploring her faith and seeking answers to questions about identity, purpose, and relationships
• Connecting with other young Christians for support, encouragement, and social events
• Finding opportunities to volunteer and make a positive impact on social issues she is passionate about

Frustrations

• Feeling overwhelmed by the amount of information available online and struggling to discern truth from misinformation
• Experiencing pressure from social media and peers to conform to certain lifestyles and beliefs that conflict with her faith
• Wanting to make a difference in the world but feeling unsure of where to start or how to use her skills and passions effectively

Salt&Light Geographic and Demographic Insights

Geographic Insights: Salt&Light's primary market is Singapore, followed by other Southeast Asian countries with significant Christian populations. There's potential interest from English-speaking countries like Australia.

Demographic Insights: Salt&Light sees higher engagement from females across various age groups. The platform appeals to a wide age range, with a slight inclination towards younger demographics.

Salt&Light Socio-economic Profile

Household and Income Insights: Salt&Light attracts users from diverse socioeconomic backgrounds, with a higher concentration in middle-income households. The platform also appeals to various family sizes.

Educational and Employment Insights: Salt&Light's audience is primarily employed full-time or students, reflecting a blend of those seeking spiritual guidance during work/studies. Most users have some college or university education.

Salt&Light Behavioral Insights

Interest-Based Insights: The target audience shows diverse interests encompassing family, community engagement, music, food, education, and travel, reflecting a well-rounded lifestyle.

Technology and Social Media Usage: The audience prefers YouTube, Facebook and Instagram, indicating a preference for video and visual content. They primarily access content via mobile devices (Android and iOS).

Salt&Light Top Competitors