Salt&Light Competitor Insights

Major Markets

Singapore

Malaysia

Indonesia

Key Competitors

Thirst.sg

Christianity Today

Bible Gateway

Top Marketing Channels

Thirst.sg

Social Media Marketing
Examples: Facebook, Instagram, YouTube
Campaigns: Youth Worship Nights, Online Devotional Challenges, Testimony Sharing Campaigns

Content Marketing (Digital Articles)
Examples: Inspirational articles for youth, Event highlights, Opinion pieces on youth issues
Campaigns: Thirst.sg Spotlight Series, Faith in Action Stories, Weekend Spiritual Refreshers

Partnerships & Collaborations
Examples: Church youth groups, Christian schools, Other youth organizations
Campaigns: Joint Outreach Events, School Ministry Programs, Collaborative Content Series

Event Ticket Sales
Youth conferences, Worship concerts, Workshops
Early Bird Ticket Promotions, Group Discounts for Youth Groups, Event Bundle Packages

Donations/Fundraising
Website donation button, Crowdfunding campaigns, Partnership appeals
Support Youth Ministry Drive, Annual Giving Campaign, Impact Partnership Program

Strong focus on youth

Engaging digital content

Active community on social media

Potentially limited appeal beyond youth demographic

Reliance on event attendance

Funding may be inconsistent

Expand into more digital youth programs (e.g.

online courses)

Increase international reach for youth

Develop more diverse content formats (e.g.

podcasts

short-form video)

Competition from other youth-focused ministries

Declining youth engagement in traditional religious activities

Shifting youth trends and preferences