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Sage Target Audience

User Segments

Age: 35

Gender: Male

Occupation: Marketing Consultant

Education: Master's Degree, Business Administration

Age: 42

Gender: Female

Occupation: E-commerce Business Owner

Education: Bachelor's Degree, Business Management

Age: 29

Gender: Male

Occupation: Freelance Web Developer

Education: Bachelor's Degree, Computer Science

Alex Chen

Alex Chen

Age: 35
Gender: Male
Occupation: Marketing Consultant
Education: Master's Degree, Business Administration
Industry: Consulting
Channels: LinkedInYouTubeX

Goals

  • Expand client base and secure larger contracts for specialized marketing projects
  • Automate routine administrative tasks to free up time for strategic planning and client engagement
  • Continuously learn and adapt to new digital marketing trends and technologies to offer cutting-edge solutions.

Pain Points

  • Struggling to manage diverse client needs and project deadlines effectively without a centralized system
  • Spending too much time on invoicing and expense tracking instead of revenue-generating activities
  • Keeping up with the rapid pace of technological change and identifying truly impactful tools for business growth.

Sage Geographic Distribution

Sage's primary user base is concentrated in the UK and US, with significant presence in Canada, Australia, and South Africa, reflecting its global reach.

Top Countries

United Kingdom flag

United Kingdom

30.5%
United States flag

United States

25%
Canada flag

Canada

8.5%
Australia flag

Australia

6%
South Africa flag

South Africa

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have medium to high income, often residing in 2-4 person households, indicating established professionals.

Employment Status

Income Distribution

Education Level

Sage Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Facebook
Desktop User
Business News
Technology Trends
Financial Planning
Productivity Tools
Professional Development
Information Seeking
Online Research
Problem Solving
Efficiency Driven
Integrated Solutions
Security Conscious
Strategic Planning
Decision Making
Online Reviews
Webinar Attendee
Software Adoption

Device Breakdown

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