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Sage Target Audience

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User Segments

Sage Geographic Distribution

Sage's primary market is the UK, followed by the US. Other key markets include Canada, Australia and South Africa, reflecting an English-speaking and developed economy focus.

Top Countries

United Kingdom flag

United Kingdom

35%
United States flag

United States

25%
Canada flag

Canada

10%
Australia flag

Australia

8%
South Africa flag

South Africa

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Sage's user base reflects a mix of household sizes, with a significant portion in the 3-4 range. The income distribution leans towards middle to high, indicative of the software's pricing and target audience.

Employment Status

Income Distribution

Education Level

Sage Behavior Analysis

Behavior Profile

Device Breakdown

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