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Major Markets
United States
Canada
MexicoKey Competitors
SaveOn/HomePros Top Products
Brand Positioning
SaveOn/HomePros positions itself as the trusted marketplace for homeowners to find vetted, local professionals and save money on diverse home services through integrated print and digital platforms.
Customer Sentiments
Customer sentiment is likely positive due to the brand's emphasis on savings, convenience, and trustworthy, pre-screened contractors, addressing common homeowner pain points like finding reliable service providers and managing project costs. The 'HomePros Certified' program further builds trust and peace of mind.
SaveOn/HomePros Key Value Propositions
SaveOn/HomePros offers homeowners peace of mind and financial savings by connecting them with pre-screened, local home service professionals. This dual benefit of reliability and cost-effectiveness is delivered through a convenient, integrated platform.
SaveOn/HomePros SWOT Analysis
Strengths
Established brand (since 1984), offering both print and digital solutions.
Strong vetting with 'HomePros Certified' for trusted contractors.
Broad service categories cater to diverse homeowner needs.
Weaknesses
Limited geographic reach to only 4 states, missing national coverage.
Subscription/pricing model for contractors not explicitly detailed.
Reliance on print coupons might not appeal to younger demographics.
Opportunities
Expand into more states and major metropolitan areas.
Increase digital presence and user engagement through app development.
Partner with real estate agencies for new homeowner leads.
Threats
Intense competition from well-established national platforms.
Economic downturns impacting home improvement spending.
Maintaining quality control with a growing network of contractors.
Market Growth Stage
Pace of Market Growth
SaveOn/HomePros Target Audience
Geographic Insights
SaveOn/HomePros operates exclusively within the United States, specifically across Michigan, Illinois, Minnesota, and Florida, with strong regional presence in key cities.
Top Countries
United States
100% market share
Canada
0% market share
Mexico
0% market share
United Kingdom
0% market share
Australia
0% market share
SaveOn/HomePros Audience Segments
The Proactive Home Improver
30-45 years
Male • Female
Michigan • Illinois • Minnesota • Florida
The Established Homeowner
50-65 years
Male • Female
Michigan • Illinois • Minnesota • Florida
The Budget-Conscious First-Timer
25-35 years
Male • Female
Chicago • Detroit • Jacksonville • Twin Cities • South Florida
The Busy Family Head
40-55 years
Male • Female
Michigan • Illinois • Minnesota • Florida
The Essential Repair Seeker
55-70 years
Male • Female
Michigan • Illinois • Minnesota • Florida
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor SaveOn/HomePros
In-depth Buyer's Guide Creation
Creating a comprehensive buyer's guide for each major home service category (e.g., roofing, kitchen remodeling) will attract homeowners actively researching these projects. It positions SaveOn/HomePros as a trusted authority, providing valuable information that helps customers make informed decisions, ultimately driving qualified leads to their network of contractors.
Learn moreInteractive ROI Calculator
Develop interactive ROI calculators for popular home improvement projects (e.g., energy-efficient windows, solar panel installation). This allows homeowners to estimate potential savings and increased property value, demonstrating the tangible benefits of using HomePros-affiliated contractors, ultimately boosting engagement and lead generation.
Learn moreProduct Guarantee Implementation
Offering a product guarantee (backed by HomePros certified contractors) provides homeowners with assurance and reduces perceived risk. It can be used as a powerful differentiator and trust signal, increasing conversion rates from estimate requests to completed projects.
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