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Executive Summary
SaveOn/HomePros is a multimedia company connecting homeowners with local contractors and businesses. They offer print and digital advertising solutions to businesses looking to reach homeowners in specific geographic locations. The company prides itself on its core values of integrity, dedication, positive attitude, passion, and community involvement.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
SaveOn/HomePros Top Products
Brand Positioning
Customer Sentiments
SaveOn/HomePros Key Value Propositions
SaveOn/HomePros SWOT Analysis
Strengths
Strong local presence
Established network of contractors
Multi-platform marketing approach
Weaknesses
Limited geographic reach
Reliance on the housing market
Competition from online directories
Opportunities
Expand to new geographic markets
Develop digital marketing services
Partner with home improvement suppliers
Threats
Economic downturn impacting home improvement spending
Increasing competition from online platforms
Changing homeowner preferences and behaviors
SaveOn/HomePros operates in the home services and advertising industry. They specialize in connecting homeowners with local contractors and businesses, primarily in the home improvement, maintenance, and repair sectors.
Market Growth Stage
Pace of Market Growth
SaveOn/HomePros Target Audience
Geographic Insights
SaveOn/HomePros primarily targets the US market, with a strong focus on specific cities. There's potential for international expansion, albeit limited.
Top Countries
United States
95% market share
Canada
3% market share
United Kingdom
1% market share
Germany
0.5% market share
Australia
0.5% market share
SaveOn/HomePros Audience Segments
SaveOn/HomePros targets homeowners in the Chicago, Detroit, Jacksonville, South Florida, and Twin Cities areas. They connect homeowners with local, reputable businesses and contractors, particularly in the home improvement and maintenance sector.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor SaveOn/HomePros
Targeted Influencer Marketing
Partner with local home improvement influencers and bloggers in each target market to promote SaveOn/HomePros services. This will leverage their existing audience and build trust with potential customers.
Learn moreCommunity Events and Partnerships
Host or sponsor local home improvement events and workshops, partnering with community organizations and businesses. This will build brand awareness and create valuable connections with potential customers.
Learn moreReferral Program with Strong Incentives
Implement a robust referral program for existing customers, offering generous rewards for successful referrals. This will encourage word-of-mouth marketing and drive organic growth.
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