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SaveOn/HomePros

SaveOn/HomePros is a multimedia company connecting homeowners with local contractors and businesses. They offer print and digital advertising solutions to businesses looking to reach homeowners in specific geographic locations. The company prides itself on its core values of integrity, dedication, positive attitude, passion, and community involvement.

Company : SaveOn/HomePros

Industry : Home ServicesAdvertisingMarketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Angi
HomeAdvisor
Thumbtack

SaveOn/HomePros Key Value propositions

Local Contractors
Home Improvement
Cost Savings
Community Focus

SaveOn/HomePros SWOT Analysis

Strengths

Strong local presenceEstablished network of contractorsMulti-platform marketing approach

Weaknesses

Limited geographic reachReliance on the housing marketCompetition from online directories

Opportunities

Expand to new geographic marketsDevelop digital marketing servicesPartner with home improvement suppliers

Threats

Economic downturn impacting home improvement spendingIncreasing competition from online platformsChanging homeowner preferences and behaviors

Top Marketing Strategies for SaveOn/HomePros

Targeted Influencer Marketing

Partner with local home improvement influencers and bloggers in each target market to promote SaveOn/HomePros services. This will leverage their existing audience and build trust with potential customers.

Community Events and Partnerships

Host or sponsor local home improvement events and workshops, partnering with community organizations and businesses. This will build brand awareness and create valuable connections with potential customers.

Referral Program with Strong Incentives

Implement a robust referral program for existing customers, offering generous rewards for successful referrals. This will encourage word-of-mouth marketing and drive organic growth.

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SaveOn/HomePros User Persona

SaveOn/HomePros Geographic and Demographic Insights

Geographic Insights: SaveOn/HomePros primarily targets the US market, with a strong focus on specific cities. There's potential for international expansion, albeit limited.

Top Countries

  • United States flag

    United States

    95%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    1%

  • Germany flag

    Germany

    0.5%

  • Australia flag

    Australia

    0.5%

Demographic Insights: SaveOn/HomePros sees a balanced gender distribution. The platform appeals most to users aged 35-44, reflecting homeownership patterns.

Age Distribution

Gender Distribution

SaveOn/HomePros Socio-economic Profile

Household and Income Insights: SaveOn/HomePros targets a mix of income levels, with a majority in the medium range. Households of 3-4 are their primary users.

Educational and Employment Insights: SaveOn/HomePros' user base is primarily employed full-time with a university or college education, indicating a focus on a financially stable demographic.

Households Size

Income Distribution

Education Level

Employment Status

SaveOn/HomePros Behavioral Insights

Interest-Based Insights: SaveOn/HomePros users are engaged in home improvement, DIY projects, and local events, highlighting their interests in homeownership and community.

Technology and Social Media Usage: Users favor YouTube and Facebook, suggesting a preference for visual content and community engagement. Desktop and Android devices are popular choices.

Interests

Home ImprovementGardeningDIY ProjectsInterior DesignReal EstateCookingLocal Events

Device Breakdown

Social Media Usage

SaveOn/HomePros Top Competitors

Competitor
Estimated market share
Top domains
Angi40%Home Services, Online Marketplaces, Contractor Reviews
HomeAdvisor35%Home Improvement, Contractor Matching, Project Management
Thumbtack15%Local Services, Customer Reviews, Price Comparison

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