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SaveOn/HomePros is a multimedia company connecting homeowners with local contractors and businesses. They offer print and digital advertising solutions to businesses looking to reach homeowners in specific geographic locations. The company prides itself on its core values of integrity, dedication, positive attitude, passion, and community involvement.
Company : SaveOn/HomePros
Industry : Home ServicesAdvertisingMarketing
SaveOn/HomePros Key Value propositions
SaveOn/HomePros Latest news
SaveOn
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HomePros Guide / SaveOn | LinkedIn
We continually seek out new ways to connect savers to everything from major ... http://www.saveon.com. External link for HomePros Guide / SaveOn. Industry ...
Careers | HomePros
I started new career at Save On in 2003. It was the best career decision I have made. SaveOn/HomePros is great team to work with. It's like a big family!
SaveOn - Crunchbase Company Profile & Funding
SaveOn. Connect to CRM. Summary · People · Technology · Signals & News · Similar Companies ... Top Xbox Store Game Deals This Week. Find More Contacts for SaveOn.
SaveOn/HomePros SWOT Analysis
Strengths
Strong local presenceEstablished network of contractorsMulti-platform marketing approach
Weaknesses
Limited geographic reachReliance on the housing marketCompetition from online directories
Opportunities
Expand to new geographic marketsDevelop digital marketing servicesPartner with home improvement suppliers
Threats
Economic downturn impacting home improvement spendingIncreasing competition from online platformsChanging homeowner preferences and behaviors
Top Marketing Strategies for SaveOn/HomePros
SaveOn/HomePros User Persona
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GOALS
Frustrations
SaveOn/HomePros Geographic and Demographic Insights
Geographic Insights: SaveOn/HomePros primarily targets the US market, with a strong focus on specific cities. There's potential for international expansion, albeit limited.
United States
95%
Canada
3%
United Kingdom
1%
Germany
0.5%
Australia
0.5%
Demographic Insights: SaveOn/HomePros sees a balanced gender distribution. The platform appeals most to users aged 35-44, reflecting homeownership patterns.
SaveOn/HomePros Socio-economic Profile
Household and Income Insights: SaveOn/HomePros targets a mix of income levels, with a majority in the medium range. Households of 3-4 are their primary users.
Educational and Employment Insights: SaveOn/HomePros' user base is primarily employed full-time with a university or college education, indicating a focus on a financially stable demographic.
SaveOn/HomePros Behavioral Insights
Interest-Based Insights: SaveOn/HomePros users are engaged in home improvement, DIY projects, and local events, highlighting their interests in homeownership and community.
Technology and Social Media Usage: Users favor YouTube and Facebook, suggesting a preference for visual content and community engagement. Desktop and Android devices are popular choices.
SaveOn/HomePros Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Angi | 40% | Home Services, Online Marketplaces, Contractor Reviews |
HomeAdvisor | 35% | Home Improvement, Contractor Matching, Project Management |
Thumbtack | 15% | Local Services, Customer Reviews, Price Comparison |