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SaveOn/HomePros Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Age: 42
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 34
Gender: Female
Occupation: Physical Therapist
Education: Master's Degree, Physical Therapy
Sarah Chen
Goals
- Efficiently find reliable and trustworthy contractors for ongoing home maintenance and improvement projects
- Increase the value and aesthetic appeal of her home through well-executed renovations
- Balance professional responsibilities with personal life, seeking convenient solutions for household needs.
Pain Points
- Struggling to find time to vet multiple contractors and compare bids for home projects
- Worrying about the quality of work and potential hidden costs with unverified service providers
- Dealing with unexpected delays or poor communication from contractors.
SaveOn/HomePros Geographic Distribution
SaveOn/HomePros operates exclusively within the United States, specifically across Michigan, Illinois, Minnesota, and Florida, with strong regional presence in key cities.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily targets medium to high-income households (3-4 members) likely homeowners investing in their properties. This indicates a stable and engaged customer base.
Employment Status
Income Distribution
Education Level
SaveOn/HomePros Behavior Analysis
Behavior Profile
Device Breakdown
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