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Runna Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree
Age: 31
Gender: Male
Occupation: Data Scientist
Education: Master's Degree
Age: 29
Gender: Female
Occupation: Healthcare Administrator
Education: Associate Degree
Sarah 'The Newbie' Chen
Age: 26
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree
Industry: Technology
Channels: InstagramYouTubeReddit
Goals
- Successfully complete my first 5K race without walking
- Establish a consistent running routine to improve overall fitness
- Feel more confident and energized in my daily life.
Pain Points
- Lack of clear guidance on how to start running safely and effectively
- Feeling overwhelmed by conflicting advice from different sources
- Struggling to stay motivated and avoid injuries when training alone.
Runna Geographic Distribution
Runna has a strong international presence, with the US and UK being primary markets, followed by Australia, Canada, and Germany, indicating global appeal.
Top Countries
United States
30.5%
United Kingdom
25.5%
Australia
10%
Canada
8%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Runna users typically reside in 2-4 person households with medium to high income, indicating disposable income for fitness subscriptions.
Employment Status
Income Distribution
Education Level
Runna Behavior Analysis
Behavior Profile
Personalized Training
Goal-Oriented
Progress Motivated
Tech-Savvy
Community Support
Self-Improvement
Health & Wellness
Structured Training
Injury Prevention
Performance Optimization
Digital Savviness
App Usage
Smartwatch Integration
Social Media Engagement
Outdoor Activities
Mindfulness
New Personal Best
Consistent Exercise
Avoiding Injury
Achieving Milestones
Device Breakdown
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