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Runna Target Audience

Runna's target audience is runners of all levels, from beginners to elite athletes. The company offers a range of training plans tailored to different experience levels and goals, including couch to 5k programs, half marathon training, and plans for experienced runners looking to improve their speed. They also cater to runners interested in strength training, mobility exercises, and nutrition advice specific to running.

User Segments

Runna Geographic Distribution

Runna's top markets are English-speaking countries, with a strong presence in North America, the UK, and Australia, indicating a potential preference for these markets.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Runna users typically come from households of 2-4 people and fall within the middle-income bracket, suggesting they value fitness and are willing to spend on it.

Employment Status

Income Distribution

Education Level

Runna Behavior Analysis

Behavior Profile

Device Breakdown

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