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Runna Target Audience

User Segments

Age: 26

Gender: Female

Occupation: Software Developer

Education: Bachelor's Degree

Age: 31

Gender: Male

Occupation: Data Scientist

Education: Master's Degree

Age: 29

Gender: Female

Occupation: Healthcare Administrator

Education: Associate Degree

Sarah 'The Newbie' Chen

Sarah 'The Newbie' Chen

Age: 26
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree
Industry: Technology
Channels: InstagramYouTubeReddit

Goals

  • Successfully complete my first 5K race without walking
  • Establish a consistent running routine to improve overall fitness
  • Feel more confident and energized in my daily life.

Pain Points

  • Lack of clear guidance on how to start running safely and effectively
  • Feeling overwhelmed by conflicting advice from different sources
  • Struggling to stay motivated and avoid injuries when training alone.

Runna Geographic Distribution

Runna has a strong international presence, with the US and UK being primary markets, followed by Australia, Canada, and Germany, indicating global appeal.

Top Countries

United States flag

United States

30.5%
United Kingdom flag

United Kingdom

25.5%
Australia flag

Australia

10%
Canada flag

Canada

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Runna users typically reside in 2-4 person households with medium to high income, indicating disposable income for fitness subscriptions.

Employment Status

Income Distribution

Education Level

Runna Behavior Analysis

Behavior Profile

Personalized Training
Goal-Oriented
Progress Motivated
Tech-Savvy
Community Support
Self-Improvement
Health & Wellness
Structured Training
Injury Prevention
Performance Optimization
Digital Savviness
App Usage
Smartwatch Integration
Social Media Engagement
Outdoor Activities
Mindfulness
New Personal Best
Consistent Exercise
Avoiding Injury
Achieving Milestones

Device Breakdown

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