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Strava

Nike Run Club

Top Marketing Channels

Strava

  • Social Media Marketing
  • Examples: Instagram, Facebook, Twitter
  • Campaigns: #MyStravaStory, Strava Challenges, Year in Sport Review
  • Content Marketing
  • Examples: Blog posts, Athlete interviews, Training tips
  • Campaigns: Summit Blog Series, Route of the Week, Training Guides
  • Influencer Marketing
  • Examples: Pro athletes, Fitness bloggers, Running clubs
  • Campaigns: Sponsored Rides, Challenge Partnerships, Ambassador Programs

Top Sales Channels

  • Freemium Model
  • Basic app features, Activity tracking, Segment leaderboards
  • Strava Free Tier Promotion, New User Onboarding, Basic Functionality Showcase
  • Premium Subscription Sales (Summit)
  • Training plans, Advanced analytics, Live segments
  • Strava Summit Trial Offer, Upgrade to Summit Campaign, Annual Subscription Discount
  • Partnerships & Integrations
  • Device manufacturers (Garmin, Wahoo), App integrations (Zwift, Peloton), Event organizers
  • Connected Device Promotions, Ecosystem Benefits Campaign, Event Tracking Integration

Runna SWOT Analysis

Strengths

Strong global community and social features

extensive device compatibility

established brand recognition.

Weaknesses

Free tier can limit premium adoption

privacy concerns

potential for data overload for casual users.

Opportunities

Expand into new fitness disciplines

deeper integration with health platforms

corporate wellness programs.

Threats

Competition from other fitness apps

user fatigue with data sharing

evolving data privacy regulations.

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