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Ruffwear Target Audience
Ruffwear's target audience is dog owners who are highly engaged in outdoor pursuits with their dogs. This includes individuals and families who participate in activities such as hiking, running, camping, swimming, and more. The brand caters to those who prioritize their dog's well-being and seek gear that enables them to safely and comfortably join in adventures.
User Segments
Ruffwear Geographic Distribution
Ruffwear's primary market is the US, followed by Canada. They have a smaller but growing presence in Europe and Australia.
Top Countries
United States
Canada
Germany
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Ruffwear customers are typically in multi-person households with medium to high income levels, reflecting the cost of their products and dog ownership.
Employment Status
Income Distribution
Education Level
Ruffwear Behavior Analysis
Behavior Profile
Device Breakdown
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