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Ruffwear Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree
Age: 38
Gender: Male
Occupation: Physician Assistant
Education: Master's Degree
Age: 29
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree
Sierra Nomad
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree
Industry: Tech
Channels: InstagramYouTubeReddit
Goals
- To conquer new challenging hiking trails with her dog
- To ensure her dog is safe and comfortable during all outdoor adventures
- To connect with a community of like-minded outdoor enthusiasts.
Pain Points
- Finding durable gear that withstands harsh weather conditions
- Balancing work demands with her passion for outdoor activities
- Limited options for high-quality gear for smaller adventure dogs.
Ruffwear Geographic Distribution
Ruffwear primarily targets the US and Canada, with smaller shares in Europe and Australia, indicating strong North American market focus.
Top Countries
United States
75%
Canada
15%
United Kingdom
3%
Germany
2%
Australia
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in 2-4 person households with medium to high income, enabling premium pet gear purchases.
Employment Status
Income Distribution
Education Level
Ruffwear Behavior Analysis
Behavior Profile
Outdoor Activities
Adventure
Dog Owners
Active Lifestyle
Brand Loyal
Community-Oriented
Performance-Oriented
Quality Conscious
Sustainability-focused
Social Media Engagement
Content Consumption
Research-Oriented
Value-Seeking
Innovation-Curious
Pet Wellness
Environmental Conservation
Hiking
Camping
YouTube
Instagram
Device Breakdown
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