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Business and Product Insights

Product Portfolio

Ruffwear Pack Out Bag

Ruffwear Swamp Cooler Zip Dog Vest

Webbing Toy Basket

Ruffwear Key Value Propositions

Ruffwear offers durable, high-performance gear designed to enhance safety and comfort for dogs during outdoor adventures. Their products enable active dog owners to deepen their bond with their pets through shared experiences, providing reliability where it matters most.

Durability
Performance
Functionality
Safety

Ruffwear Brand Positioning

Ruffwear positions itself as the premium choice for performance-oriented dog gear, enabling shared outdoor adventures with a focus on durability, safety, and functionality for active dogs and their owners.

Top Competitors

1

Kurgo

2

Hurtta