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RTVE Play (or Corporación de Radio y Televisión Española) Target Audience

User Segments

Age: 16

Gender: Female

Occupation: Student

Education: High School

Age: 17

Gender: Male

Occupation: Student

Education: High School

Age: 15

Gender: Female

Occupation: Student

Education: High School

Sofia The Trendsetter

Sofia The Trendsetter

Age: 16
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube

Goals

  • To stay updated on the latest urban music trends and influencer content
  • To connect with friends and share creative short-form videos
  • To discover new content creators and online personalities.

Pain Points

  • Difficulty finding diverse and authentic content from their favorite influencers
  • Limited access to exclusive content or behind-the-scenes material
  • Feeling overwhelmed by the sheer volume of content and struggling to filter what's relevant.

RTVE Play (or Corporación de Radio y Televisión Española) Geographic Distribution

Primarily focused on Spain, with growing reach in key Latin American Spanish-speaking markets, targeting a broad but youth-centric audience.

Top Countries

Spain flag

Spain

85%
Mexico flag

Mexico

3%
Argentina flag

Argentina

2.5%
Colombia flag

Colombia

2%
Chile flag

Chile

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-4 person households, indicating young singles/couples/families. Income levels are mostly medium, with some low/high.

Employment Status

Income Distribution

Education Level

RTVE Play (or Corporación de Radio y Televisión Española) Behavior Analysis

Behavior Profile

Content Consumption
Social Media Engagement
Influencer Culture
Youth-Centric Content
On-Demand Viewing
Social Issues Awareness
Urban Music
Digital Natives
Authenticity Seeking
Community Connection
Mobile Usage
YouTube
TikTok
Instagram
Mental Health
LGBTQ+ Rights
Contemporary Trends
Personal Stories
Diverse Consumption
Discovery Efficiency

Device Breakdown

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