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Industry Landscape
The Spanish digital content streaming industry is dynamic, driven by increasing internet penetration and smartphone adoption. Competition is fierce, with global giants and strong local players vying for market share. Public broadcasters are adapting by launching digital-first platforms focusing on original, youth-centric, and socially relevant content to engage new demographics and maintain relevance in a fragmented media landscape.
Total Assets Under Management (AUM)
Video Streaming Revenue in Spain
~955.5 million USD (2024)
(13.67% CAGR)
- Subscription Video On Demand (SVOD) is the largest segment.
- Advertising Video On Demand (AVOD) and Transactional Video On Demand (TVOD) also contribute.
- Driven by increasing digital content consumption habits.
Total Addressable Market
955.5 million USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-driven Content Personalization
Leveraging artificial intelligence to analyze user behavior and preferences, providing highly personalized content recommendations and tailored viewing experiences.
Interactive Storytelling & XR
Integrating augmented reality (AR) and virtual reality (VR) with interactive narrative elements to create more immersive and engaging content experiences.
Web3 & Decentralized Streaming
Exploring blockchain technology for content ownership, distribution, and monetization, potentially enabling new creator-economy models and direct audience engagement.
Impactful Policy Frameworks
General Law on Audiovisual Communication (2022)
Spain's Ley 13/2022, de 7 de julio, General de Comunicación Audiovisual, updates regulations for audiovisual service providers, including VOD platforms, focusing on protecting minors, promoting European works, and ensuring media pluralism.
This law increases obligations for RTVE Play to promote Spanish and European content and implement stronger safeguards for minors, influencing content strategy and platform features.
Digital Services Act (DSA) (EU, 2022)
The EU's Digital Services Act (Regulation (EU) 2022/2065) imposes comprehensive obligations on online platforms, including content moderation, transparency, and accountability measures for illegal content.
The DSA requires RTVE Play to enhance its content moderation policies and increase transparency regarding content recommendations and user data handling, affecting platform operations and trust.
Royal Decree-Law 5/2023 (Spain, 2023) - Transposing EU Copyright Directive
Real Decreto-ley 5/2023, de 28 de junio, transposes elements of the EU Copyright Directive into Spanish law, particularly regarding online content, fair remuneration for creators, and responsibilities of online content-sharing service providers.
This decree may necessitate adjustments in RTVE Play's licensing agreements and revenue distribution models for creators, ensuring fair compensation and impacting content acquisition costs.
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