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Executive Summary

Industries

Digital BroadcastingContent StreamingPublic Service Media

Major Markets

Spain flagSpain
Mexico flagMexico
Argentina flagArgentina

RTVE Play (or Corporación de Radio y Televisión Española) Top Products

Orgullo 2025 - Está el horno para bollos Special
A hombros de gigantes - Science Program - RNE
Un Plan Perfecto (A Perfect Plan) on RTVE Play

Brand Positioning

RTVE Play positions itself as a dynamic digital content hub, leveraging RTVE's public broadcasting legacy to deliver original, youth-centric series, documentaries, and podcasts focused on contemporary social issues and influencer culture for Spanish-speaking audiences.

Customer Sentiments

Customer sentiment appears positive, as the platform caters to a digitally native demographic with content that aligns with their interests in social issues and contemporary culture. The integration of influencers and exclusive content likely resonates well, fostering engagement.

RTVE Play (or Corporación de Radio y Televisión Española) Key Value Propositions

RTVE Play offers original and curated digital content with a strong focus on youth culture and socially relevant themes, often integrating popular influencers. It provides a diverse range of formats including series, documentaries, and podcasts, making it a go-to platform for a modern, Spanish-speaking audience.

Original & Curated Content
Youth Culture Focus
Socially Relevant Themes
Influencer Integration

RTVE Play (or Corporación de Radio y Televisión Española) SWOT Analysis

Strengths

Strong public broadcaster backing.

Focus on original and youth-centric content.

Diverse content formats (video, audio).

Weaknesses

Unclear subscription model/pricing.

Primary focus on Spanish market only.

Potential for limited content variety.

Opportunities

Expand into more Latin American markets.

Monetize through premium tiers/ads.

Increase live event exclusive content.

Threats

Competition from global streaming giants.

Shifting youth content consumption habits.

Maintaining relevance with evolving trends.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

RTVE Play (or Corporación de Radio y Televisión Española) Target Audience

View Details

Geographic Insights

Primarily focused on Spain, with growing reach in key Latin American Spanish-speaking markets, targeting a broad but youth-centric audience.

Top Countries

Spain flag

Spain

85% market share

Mexico flag

Mexico

3% market share

Argentina flag

Argentina

2.5% market share

Colombia flag

Colombia

2% market share

Chile flag

Chile

1.5% market share

RTVE Play (or Corporación de Radio y Televisión Española) Audience Segments

The Digital Native Teen

12-18 years

Male • Female

Spain • Latin America

The Socially Conscious Student

18-25 years

Male • Female

Spain • Major Cities

The Young Professional Explorer

25-35 years

Male • Female

Spain • Urban Centers

The Casual Entertainment Seeker

20-35 years

Male • Female

Spain • Regional Areas

The Engaged Spanish Citizen

30-65 years

Male • Female

Spain • All Regions

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor RTVE Play (or Corporación de Radio y Televisión Española)

Personalized User Onboarding

Tailor the onboarding experience to reflect user interests based on their selected content categories or initial engagement with influencer-led content. This creates a more engaging and relevant introduction to the platform, increasing the likelihood of continued usage and exploration of diverse content offerings.

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Behavioral Email Campaigns

Implement email campaigns triggered by user behavior, such as watching a specific documentary series or listening to a podcast episode. This allows for highly relevant content recommendations and promotional offers, increasing user engagement and driving deeper exploration of the platform's catalog.

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Leverage User-Generated Content (UGC)

Encourage users to create and share their own content related to the platform's programs and social themes, then showcase this content prominently on the platform. This fosters a sense of community, increases user engagement, and provides authentic social proof that attracts new viewers.

Learn more

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