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RTVE Play positions itself as a dynamic digital content hub, leveraging RTVE's public broadcasting legacy to deliver original, youth-centric series, documentaries, and podcasts focused on contemporary social issues and influencer culture for Spanish-speaking audiences.
Customer sentiment appears positive, as the platform caters to a digitally native demographic with content that aligns with their interests in social issues and contemporary culture. The integration of influencers and exclusive content likely resonates well, fostering engagement.
RTVE Play offers original and curated digital content with a strong focus on youth culture and socially relevant themes, often integrating popular influencers. It provides a diverse range of formats including series, documentaries, and podcasts, making it a go-to platform for a modern, Spanish-speaking audience.
Strong public broadcaster backing.
Focus on original and youth-centric content.
Diverse content formats (video, audio).
Unclear subscription model/pricing.
Primary focus on Spanish market only.
Potential for limited content variety.
Expand into more Latin American markets.
Monetize through premium tiers/ads.
Increase live event exclusive content.
Competition from global streaming giants.
Shifting youth content consumption habits.
Maintaining relevance with evolving trends.
Primarily focused on Spain, with growing reach in key Latin American Spanish-speaking markets, targeting a broad but youth-centric audience.
Spain
85% market share
Mexico
3% market share
Argentina
2.5% market share
Colombia
2% market share
Chile
1.5% market share
12-18 years
Male • Female
Spain • Latin America
18-25 years
Male • Female
Spain • Major Cities
25-35 years
Male • Female
Spain • Urban Centers
20-35 years
Male • Female
Spain • Regional Areas
30-65 years
Male • Female
Spain • All Regions
Data shown in percentage (%) of usage across platforms
Tailor the onboarding experience to reflect user interests based on their selected content categories or initial engagement with influencer-led content. This creates a more engaging and relevant introduction to the platform, increasing the likelihood of continued usage and exploration of diverse content offerings.
Learn moreImplement email campaigns triggered by user behavior, such as watching a specific documentary series or listening to a podcast episode. This allows for highly relevant content recommendations and promotional offers, increasing user engagement and driving deeper exploration of the platform's catalog.
Learn moreEncourage users to create and share their own content related to the platform's programs and social themes, then showcase this content prominently on the platform. This fosters a sense of community, increases user engagement, and provides authentic social proof that attracts new viewers.
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