Top Marketing Strategies for RTVE

RTVE User Persona

Name:

Maria Garcia

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Stay updated on current events and news relevant to Spain and the world
• Discover engaging educational content to share with her students and enhance her teaching
• Relax after a long day by watching her favorite Spanish drama series online.

Frustrations

• Finding reliable and unbiased news sources amidst the spread of misinformation
• Accessing high-quality, curriculum-aligned educational content online
• Balancing her personal life and work life as a busy teacher.

Name:

David Lopez

Age :

24

Gender :

Male

Occupation :

Marketing Assistant

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Follow the latest trends and news in the marketing industry to excel in his career
• Find entertaining video content, especially short-form videos, to unwind during breaks
• Connect with friends and family online and share interesting content he finds.

Frustrations

• Filtering out irrelevant content and sponsored posts on social media platforms
• Maintaining a healthy work-life balance as a young professional in a demanding industry
• Staying up-to-date with rapidly evolving social media trends and algorithms.

Name:

Sofia Sanchez

Age :

58

Gender :

Female

Occupation :

Retired Librarian

Industry :

Retired

Education :

Master's Degree, Library Science

Preferred platforms

GOALS

• Stay connected with her family and friends, especially her grandchildren, who live abroad
• Watch classic Spanish films and television shows she enjoyed in her youth
• Keep her mind active by watching documentaries and cultural programs available online.

Frustrations

• Navigating complex technology interfaces and streaming platforms that are not senior-friendly
• Finding reliable information online and avoiding scams targeted towards older demographics
• Feeling a sense of isolation and loneliness due to limited social interaction after retirement.

RTVE Geographic and Demographic Insights

Geographic Insights: RTVE.es has a strong user base in Spain, its primary market. There is moderate interest from Spanish-speaking countries in the Americas, presenting an opportunity for expansion.

Demographic Insights: RTVE.es appeals to a broad age range, with a slightly higher preference among women. The platform caters to various age groups with diverse content.

RTVE Socio-economic Profile

Household and Income Insights: RTVE.es attracts a diverse audience across income levels, with a significant portion from middle-income households. The platform's free access makes it accessible to various economic groups.

Educational and Employment Insights: RTVE.es attracts a wide range of users with a large portion having completed University or College. The platform appeals to a diverse audience, including those employed full-time, retired individuals, and students.

RTVE Behavioral Insights

Interest-Based Insights: RTVE.es users are interested in Spanish news, football, culture, and education, reflecting the platform's diverse programming and target audience.

Technology and Social Media Usage: Users engage with RTVE.es across various devices, with Android being most popular. They are active on social media, especially YouTube, Instagram, and Facebook.

RTVE Top Competitors