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RSM (Retail Sports Marketing) Target Audience

User Segments

Age: 48

Gender: Male

Occupation: VP of Marketing

Education: Master's Degree, Marketing

Age: 39

Gender: Female

Occupation: Senior Brand Manager

Education: Bachelor's Degree, Business Administration

Age: 52

Gender: Male

Occupation: National Sales Director

Education: Professional Degree, Business

Marketing Executive Michael

Marketing Executive Michael

Age: 48
Gender: Male
Occupation: VP of Marketing
Education: Master's Degree, Marketing
Industry: CPG
Channels: LinkedInYouTubeX

Goals

  • Drive significant year-over-year sales growth for key product lines
  • Enhance brand visibility and market share in competitive retail environments
  • Secure measurable return on investment for all marketing initiatives and campaigns.

Pain Points

  • Difficulty in proving tangible ROI for traditional advertising spend
  • Struggling to differentiate products effectively amidst intense retail competition
  • Lack of agile and innovative marketing partners who understand the nuances of in-store activation.

RSM (Retail Sports Marketing) Geographic Distribution

RSM primarily serves the US market, leveraging strong retail relationships. Limited international presence suggests domestic focus, with minimal expansion into North American neighbors and key English-speaking markets.

Top Countries

United States flag

United States

95%
Canada flag

Canada

2%
Mexico flag

Mexico

1%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely reside in 3-4 person households, indicating established professionals. High income levels suggest their companies have significant marketing budgets and seek premium services.

Employment Status

Income Distribution

Education Level

RSM (Retail Sports Marketing) Behavior Analysis

Behavior Profile

Innovation
Results-oriented
Agility
Problem-solving
Strategic Partnerships
Customer Service
Measurable Performance
Experiential Marketing
Digital Engagement
Networking
Brand Visibility
Problem Solving
Value ROI
Seeking Solutions
Information Seeking
Online Research
Professional Development
Collaboration
Data-driven Insights
Technology Adoption

Device Breakdown

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