RSM : Market and Competitor Analysis

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RSM is a privately held, strategic retail and shopper marketing agency with 25 years of experience. They specialize in developing and executing creative, results-driven marketing campaigns that drive sales and enhance brand presence within retail environments. Their services include retail promotions, experiential marketing, digital engagements, strategic partnerships, and creative services.

Company : RSM

Industry : Retail MarketingShopper MarketingExperiential Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

The Integer Group

Geometry Global

TracyLocke

RSM Key Value propositions

Retail Strategy

Shopper Marketing

Experiential Activations

Data-Driven Campaigns

RSM Latest news

RSM | Privacy Policy

Feb 1, 2019 ... 10150 Mallard Creek Rd. Suite 500 (5th floor) Charlotte, NC 28262. (704).717.9400 [email protected].

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RSM (Retail Sports Marketing) - Overview, News & Similar ...

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RSM SWOT Analysis

Strengths

25 years of experience in retail marketingExpertise in shopper marketing and experiential activationsData-driven approach to campaign development

Weaknesses

Limited online presence and digital footprintPotential lack of brand awareness compared to larger agenciesPrimary focus on specific retail sectors

Opportunities

Expand digital marketing services and online presenceTarget new retail sectors beyond current specializationDevelop strategic partnerships with technology providers

Threats

Increasing competition from established and emerging agenciesRapid evolution of retail landscape and consumer behaviorEconomic downturns impacting client budgets

Top Marketing Strategies for RSM

Content Marketing & Thought Leadership

Develop valuable content, such as case studies and white papers, highlighting RSM's expertise and success stories. This will establish RSM as a thought leader in the retail marketing space and attract potential clients seeking specialized solutions.

Strategic Partnerships & Co-Marketing

Form strategic partnerships with complementary businesses, such as consumer goods companies or technology providers, to cross-promote services and reach a wider audience. This will expand RSM's reach and credibility within the target market, leading to increased leads and opportunities.

Data-Driven Optimization & Performance Marketing

Leverage data analytics and performance marketing techniques to track campaign effectiveness and optimize ROI. This will ensure that RSM's strategies are data-driven and constantly evolving to maximize impact and deliver measurable results for clients.

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RSM User Persona

Name:

Sarah Williams

Age :

42

Gender :

Female

Occupation :

Marketing Director

Industry :

Consumer Goods

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and market share for our new product line through innovative and engaging shopper marketing campaigns
Optimize our retail execution strategy to improve product visibility, drive trial purchases, and enhance the overall customer experience
Secure strategic partnerships with key retailers to gain a competitive advantage and maximize our reach to target consumers

Frustrations

Struggling to measure the ROI of our shopper marketing initiatives and demonstrate their impact on sales
Facing challenges in keeping up with the rapidly evolving retail landscape and adapting our strategies accordingly
Finding it difficult to break through the clutter and capture the attention of increasingly distracted and discerning consumers

Name:

Mark Johnson

Age :

35

Gender :

Male

Occupation :

Brand Manager

Industry :

Food and Beverage

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

Develop and execute a data-driven shopper marketing strategy that effectively targets our core consumer segments and drives conversions at the point of purchase
Leverage experiential marketing activations and in-store promotions to create memorable brand experiences and foster stronger emotional connections with consumers
Enhance our online and mobile presence to seamlessly integrate with our offline marketing efforts and create a consistent brand experience across all touchpoints

Frustrations

Dealing with limited budgets and resources to implement comprehensive shopper marketing programs
Facing internal resistance to adopting new technologies and innovative approaches to retail marketing
Struggling to effectively measure the impact of digital marketing efforts on in-store sales and overall brand performance

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Assistant Brand Manager

Industry :

Home Improvement

Education :

Master's degree, Marketing

Preferred platforms

GOALS

Identify emerging trends and innovative technologies in the retail space to enhance our shopper marketing campaigns and stay ahead of the competition
Develop engaging and shareable content for social media and other digital platforms to increase brand visibility and drive traffic to our retail partners
Collaborate with influencers and brand ambassadors to reach new audiences and build credibility among millennial and Gen Z consumers

Frustrations

Encountering difficulties in securing buy-in from senior management for unconventional marketing ideas and approaches
Facing challenges in accurately tracking and measuring the performance of influencer marketing campaigns
Dealing with the constant pressure to prove the value and ROI of social media marketing efforts in a quantifiable manner

RSM Geographic and Demographic Insights

Geographic Insights: RSM's primary market is the US, followed by Canada. They also have a presence in the UK, Germany, and Australia.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Germany
7.5%
Australia
7.5%

Demographic Insights: RSM's target audience consists of professionals aged 35-44, with a slight majority being female. This reflects the typical profile of marketing decision-makers.

Age Distribution

Gender Distribution

RSM Socio-economic Profile

Household and Income Insights: RSM's target audience predominantly falls within the middle-income bracket, with a focus on households of 2-4 people.

Educational and Employment Insights: RSM's target audience primarily comprises highly educated professionals, with the majority employed full-time, reflecting their senior positions.

Households Size

Income Distribution

Education Level

Employment Status

RSM Behavioral Insights

Interest-Based Insights: RSM's target audience shows strong interest in marketing, advertising, business, technology, retail, e-commerce, and consumer goods.

Technology and Social Media Usage: RSM's target audience heavily uses social media, particularly YouTube, Facebook, and Instagram. They prefer desktop devices.

Interests

MarketingAdvertisingBusinessTechnologyRetailE-commerceConsumer Goods

Device Breakdown

Social Media Usage

RSM Top Competitors

Competitor	Estimated market share	Top domains
The Integer Group	35%	Shopper Marketing, Retail Strategy, Digital Engagement
Geometry Global	30%	Experiential Marketing, Retail Activation, Brand Experience
TracyLocke	25%	Promotional Marketing, Shopper Insights, Creative Services

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