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Executive Summary
RSM is a privately held, strategic retail and shopper marketing agency with 25 years of experience. They specialize in developing and executing creative, results-driven marketing campaigns that drive sales and enhance brand presence within retail environments. Their services include retail promotions, experiential marketing, digital engagements, strategic partnerships, and creative services.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
RSM Top Products
Brand Positioning
Customer Sentiments
RSM Key Value Propositions
RSM SWOT Analysis
Strengths
25 years of experience in retail marketing
Expertise in shopper marketing and experiential activations
Data-driven approach to campaign development
Weaknesses
Limited online presence and digital footprint
Potential lack of brand awareness compared to larger agencies
Primary focus on specific retail sectors
Opportunities
Expand digital marketing services and online presence
Target new retail sectors beyond current specialization
Develop strategic partnerships with technology providers
Threats
Increasing competition from established and emerging agencies
Rapid evolution of retail landscape and consumer behavior
Economic downturns impacting client budgets
RSM operates in the retail and shopper marketing industry. They specialize in creating and executing marketing campaigns that target consumers at the point of purchase, aiming to influence their buying decisions and drive sales for their clients.
Market Growth Stage
Pace of Market Growth
RSM Target Audience
Geographic Insights
RSM's primary market is the US, followed by Canada. They also have a presence in the UK, Germany, and Australia.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Germany
7.5% market share
Australia
7.5% market share
RSM Audience Segments
RSM's target audience is consumer goods companies looking to enhance their retail presence and drive sales. They specialize in creating engaging shopper experiences and promotions, targeting consumers at the point of purchase. Their services are particularly relevant for brands in the grocery, mass, club, convenience, dollar, and home improvement sectors.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor RSM
Content Marketing & Thought Leadership
Develop valuable content, such as case studies and white papers, highlighting RSM's expertise and success stories. This will establish RSM as a thought leader in the retail marketing space and attract potential clients seeking specialized solutions.
Learn moreStrategic Partnerships & Co-Marketing
Form strategic partnerships with complementary businesses, such as consumer goods companies or technology providers, to cross-promote services and reach a wider audience. This will expand RSM's reach and credibility within the target market, leading to increased leads and opportunities.
Learn moreData-Driven Optimization & Performance Marketing
Leverage data analytics and performance marketing techniques to track campaign effectiveness and optimize ROI. This will ensure that RSM's strategies are data-driven and constantly evolving to maximize impact and deliver measurable results for clients.
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