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Roycemore School Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Pediatric Surgeon
Education: Doctorate Degree, Medicine
Age: 45
Gender: Male
Occupation: Investment Banker
Education: Master's Degree, Finance
Age: 38
Gender: Female
Occupation: Corporate Attorney
Education: Professional Degree, Law
Dr. Eleanor Vance
Age: 42
Gender: Female
Occupation: Pediatric Surgeon
Education: Doctorate Degree, Medicine
Industry: Healthcare
Channels: LinkedInFacebookYouTube
Goals
- Secure an exceptional, personalized education that fosters critical thinking and social-emotional growth for her child
- Find a school community that aligns with her values of diversity, equity, and inclusion
- Ensure her child is well-prepared for competitive universities and future leadership roles.
Pain Points
- Lack of individualized attention in larger school settings
- Concerns about the academic rigor and future preparedness offered by public schools
- Difficulty balancing demanding career with active involvement in her child's schooling.
Roycemore School Geographic Distribution
Primarily targets local US families in Evanston, IL, with significant interest from international students, especially from East Asia and North America.
Top Countries
United States
85.5%
China
6.5%
South Korea
2.5%
Canada
2%
Mexico
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target households are 3-4 person families with high income, though some seek tuition assistance.
Employment Status
Income Distribution
Education Level
Roycemore School Behavior Analysis
Behavior Profile
Personalized Learning
Academic Excellence
Community
Holistic Development
Inclusivity
Nurturing Environment
Critical Thinking
Social-Emotional
Innovation
Problem-Solving
Future-focused
Character Development
Experiential Learning
Parenting
Education Innovation
Community Engagement
Financial Planning
Wellness
Online Activity
Social Media
Device Breakdown
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