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Major Markets
United States
China
South KoreaSelect a competitor
Latin School of Chicago
Francis W. Parker School
North Shore Country Day School
Top Marketing Channels
Latin School of Chicago
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Alumni Spotlight Series, Day in the Life of a Latin Student, Virtual Tour Promotion
- Content Marketing
- Examples: School Blog, Parent Testimonials, Academic Program Guides
- Campaigns: Why Choose Latin: A Parent's Perspective, Innovation in Learning Series, Alumni Success Stories
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Local SEO
- Campaigns: Private School Chicago Keywords, Admissions Open House Ads, Latin School Enrollment Campaign
Top Sales Channels
- Admissions Events
- Open Houses, Information Sessions, School Tours
- Fall Admissions Showcase, Discover Latin Days, Personalized Campus Visits
- Direct Engagement
- Admissions Office Consultations, Faculty Meet-and-Greets, Student Shadow Days
- One-on-One Admissions Counseling, Experience Latin Program, Future Families Initiative
- Referral Programs
- Current Family Referrals, Alumni Network Referrals, Faculty Referrals
- Parent Ambassador Program, Alumni Connect & Recommend, Staff Referral Incentive
Roycemore School SWOT Analysis
Strengths
Strong academic reputation
Diverse program offerings
Located in a major urban center (Chicago)
Weaknesses
High tuition costs
Potentially large class sizes compared to smaller schools
Competition in a competitive market
Opportunities
Expand global reach through international student programs
Develop partnerships with local businesses for experiential learning
Leverage alumni network for fundraising and mentorship
Threats
Economic downturn impacting enrollment
Increased competition from public and charter schools
Changing educational trends and demands
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