Top Marketing Strategies for Roycemore School

Roycemore School User Persona

Name:

Sarah Miller

Age :

42

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Sarah wants to find a school that provides a rigorous academic environment to help her son reach his full potential
• She is also looking for a school that values character development and social responsibility, aligning with her family values
• Sarah wants her son to have access to diverse extracurricular activities that foster his interests and talents.

Frustrations

• Sarah is frustrated with the lack of personalized attention in larger schools
• She is concerned about the increasing pressure and competition in the college admissions process
• Sarah finds it time-consuming to research and compare different school options while balancing her work and family life.

Name:

David Chen

Age :

38

Gender :

Male

Occupation :

Software Engineer

Industry :

Software Development

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

• David prioritizes STEM education and seeks a school with strong programs in science, technology, engineering, and math
• He values a diverse and inclusive learning environment where his child can interact with students from different backgrounds
• David aims to instill a love for lifelong learning in his child and seeks a school that fosters curiosity and critical thinking.

Frustrations

• David feels overwhelmed by the cost of private school tuition and worries about affordability
• He is concerned about the potential for bullying or social isolation in a new school environment
• David finds it challenging to balance his demanding work schedule with active involvement in his child's education.

Name:

Emily Garcia

Age :

45

Gender :

Female

Occupation :

Physician

Industry :

Healthcare

Education :

MD, Pediatrics

Preferred platforms

GOALS

• Emily wants her child to develop strong communication and collaboration skills to succeed in a globalized world
• She is seeking a school that emphasizes creativity and innovation, encouraging students to think outside the box
• Emily prioritizes her child's emotional well-being and wants a supportive environment where they feel comfortable seeking help when needed.

Frustrations

• Emily is concerned about the lack of emphasis on arts and humanities in some STEM-focused schools
• She is frustrated with the limited availability of after-school programs that align with her child's interests
• Emily struggles to find time for parent-teacher conferences and school events due to her demanding work schedule.

Roycemore School Geographic and Demographic Insights

Geographic Insights: Roycemore School's primary target market is the United States, specifically the local community in and around Evanston, Illinois. There might be a small percentage of international students or families residing abroad.

Demographic Insights: Roycemore School targets families with children aged 35-44, indicating a focus on parents making decisions about their children's elementary and middle school education. The gender distribution is balanced.

Roycemore School Socio-economic Profile

Household and Income Insights: Roycemore School attracts families with diverse income levels, suggesting a range of affordability options. The majority of families have 3-4 members, aligning with the typical size of families with school-aged children.

Educational and Employment Insights: Roycemore School's target audience primarily consists of parents with high education levels, employed full-time, indicating a focus on professionals seeking quality education for their children.

Roycemore School Behavioral Insights

Interest-Based Insights: Target users show interest in parenting, education, child development, extracurricular activities, local Evanston events, private schools, and college preparation.

Technology and Social Media Usage: Roycemore's target audience uses various social media platforms, with a preference for Facebook, Instagram, and YouTube. They utilize a mix of devices, including desktops, Android, and iOS.

Roycemore School Top Competitors