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RosterCon is a comprehensive, cloud-based staff scheduling and management platform designed to streamline and automate the complex process of creating, distributing, and managing employee rosters. It aims to eliminate the inefficiencies, errors, and administrative burden associated with manual or outdated scheduling methods. The platform offers features such as intuitive drag-and-drop scheduling, automated shift-fill and swap capabilities, time-off management, compliance tracking, and robust communication tools. RosterCon positions itself as a solution that not only simplifies scheduling but also improves staff morale through transparency and flexibility, reduces overtime costs, and ensures operational continuity by maintaining adequate coverage. The service is likely offered as a Software-as-a-Service (SaaS) model, targeting organizations with critical, dynamic staffing needs across various sectors like healthcare and public safety.

Major Markets

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When I Work

Deputy

Shiftboard

Top Marketing Channels

When I Work

  • Content Marketing
  • Examples: blog posts on scheduling best practices, downloadable guides for small businesses, success stories/case studies
  • Campaigns: Small Business Scheduling Guide, Healthcare Staffing Solutions, Restaurant Staffing Efficiency
  • Social Media Marketing
  • Examples: Facebook ads, LinkedIn posts, Instagram employee spotlights
  • Campaigns: Work-Life Balance Initiative, Shift Swap Saturdays, Employee Recognition Week
  • Email Marketing
  • Examples: newsletter for scheduling tips, product updates, promotional offers
  • Campaigns: Spring Scheduling Update, Holiday Staffing Prep, Referral Program Launch

Top Sales Channels

  • Direct Sales
  • product demos for SMBs, sales calls to mid-market, free trials with sales follow-up
  • SMB Onboarding Initiative, Mid-Market Custom Demo, Try Before You Buy
  • Online Sales / Self-Service
  • website sign-up, in-app purchase options, freemium model
  • Free Forever Plan Promotion, Premium Feature Unlock, Annual Subscription Discount
  • Partnerships / Integrations
  • HR software integrations, payroll system collaborations, accounting software bundles
  • Integrated Workforce Solution, Payroll Partner Program, Accounting Sync Promotion

RosterCon SWOT Analysis

Strengths

User-friendly interface

Strong focus on small to medium businesses

Robust mobile app experience

Weaknesses

May lack advanced features for large enterprises

Less customizable for complex industrial needs

Support response times can vary

Opportunities

Expand into specialized large enterprise sectors

Develop more advanced AI/ML scheduling features

Strategic partnerships with complementary HR tech

Threats

Competition from all-in-one HR platforms

Price sensitivity in the SMB market

Data security concerns for cloud-based solutions

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