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RMS Beauty Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree in Marketing
Age: 30
Gender: Female
Occupation: Software Engineer
Education: Master's Degree in Computer Science
Age: 32
Gender: Female
Occupation: Healthcare Consultant
Education: Bachelor's Degree in Public Health
Sophia, The Savvy Marketer
Goals
- To continuously innovate and stay ahead of digital marketing trends
- To effectively lead cross-functional teams to achieve strategic business objectives
- To maintain a healthy work-life balance while pursuing personal well-being goals.
Pain Points
- Keeping up with the constantly evolving digital landscape and algorithm changes
- Managing multiple demanding projects and tight deadlines simultaneously
- Finding truly sustainable and effective clean beauty products that deliver visible results.
RMS Beauty Geographic Distribution
Primarily US-centric, with a strong global e-commerce presence across Canada, Europe, Asia, and the Middle East, catering to international clean beauty demand.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users often live in 2-4 person households, primarily within medium to high income brackets, indicating disposable income for premium products.
Employment Status
Income Distribution
Education Level
RMS Beauty Behavior Analysis
Behavior Profile
Device Breakdown
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