Top Marketing Strategies for RMS Beauty

RMS Beauty User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Masters, Marketing

Preferred platforms

GOALS

• Achieve a natural, glowing complexion using makeup that enhances her features, not masks them
• Find sustainable and ethically sourced beauty products that align with her values
• Maintain youthful skin and minimize the appearance of fine lines and wrinkles

Frustrations

• Harsh chemicals in conventional makeup causing skin irritation and breakouts
• Difficulty finding truly natural and effective anti-aging skincare solutions
• Lack of time for elaborate makeup routines due to a busy work schedule

Name:

Sophia Chen

Age :

45

Gender :

Female

Occupation :

Architect

Industry :

Architecture & Design

Education :

Masters, Architecture

Preferred platforms

GOALS

• Embrace aging gracefully and enhance her natural beauty with minimal makeup
• Discover skincare products that address age-related skin concerns like dryness and uneven skin tone
• Support brands that are transparent about their ingredients and production practices

Frustrations

• Many anti-aging products contain harsh chemicals that irritate her sensitive skin
• Makeup that settles into fine lines and wrinkles, emphasizing them instead of minimizing them
• Finding makeup that complements mature skin without looking too heavy or cakey

Name:

Olivia Davis

Age :

28

Gender :

Female

Occupation :

Yoga Instructor

Industry :

Health & Wellness

Education :

Bachelor, Health and Wellness

Preferred platforms

GOALS

• Maintain a healthy and radiant complexion through a holistic approach to beauty and wellness
• Find makeup products that are lightweight, breathable, and won't clog pores during workouts
• Support brands that align with her values of sustainability, ethical sourcing, and cruelty-free practices

Frustrations

• Heavy makeup clogging pores and causing breakouts, especially after sweating during yoga classes
• Difficulty finding makeup that provides adequate coverage without feeling heavy or greasy
• Concern about the environmental impact of conventional beauty products

RMS Beauty Geographic and Demographic Insights

Geographic Insights: RMS Beauty's primary market is the US, followed by Canada. Other important markets include the UK, Australia, and Germany.

Demographic Insights: RMS Beauty's target audience is primarily women aged 25-44. While the brand appeals to all ages, it resonates most with millennials and Gen X.

RMS Beauty Socio-economic Profile

Household and Income Insights: The target audience consists of individuals from various household sizes, with a concentration in 2-4 person households. The income level is diverse, with a significant portion falling into the medium-income bracket.

Educational and Employment Insights: RMS Beauty attracts a well-educated demographic, with a majority having university or college degrees. They are primarily employed full-time, reflecting their interest in investing in quality products.

RMS Beauty Behavioral Insights

Interest-Based Insights: RMS Beauty customers are health-conscious individuals interested in wellness, organic products, sustainability, and cruelty-free practices.

Technology and Social Media Usage: The target audience is highly active on social media, particularly Instagram and YouTube. They use a mix of devices, with a slight preference for iOS.

RMS Beauty Top Competitors