Find stats on top websites
Industry Landscape
The clean beauty industry is experiencing significant growth, driven by increasing consumer awareness of product ingredients and environmental impact. Transparency, ethical sourcing, and natural formulations are key drivers. Innovations in sustainable packaging and ingredient technology continue to shape the market, attracting new brands and consumers seeking healthier, eco-conscious alternatives.
Total Assets Under Management (AUM)
Clean Beauty Market Size in United States
~US$9.5 Billion (2023)
(13.2% CAGR)
- Rising consumer awareness of harmful chemicals.
- Increased demand for natural and organic ingredients.
- Growth in e-commerce and direct-to-consumer sales channels.
Total Addressable Market
9.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalized Formulation
AI and machine learning are being used to analyze consumer data (skin type, concerns, preferences) to create highly personalized, on-demand clean beauty formulations.
Biotechnology & Fermentation
Advancements in biotechnology allow for the sustainable and precise production of high-performance clean ingredients, reducing reliance on conventional, resource-intensive sourcing.
Advanced Sustainable Packaging
Innovations like refillable systems, biodegradable materials, and dissolvable packaging are revolutionizing the eco-friendliness of beauty product containers.
Impactful Policy Frameworks
Modernization of Cosmetics Regulation Act of 2022 (MoCRA)
MoCRA (2022) grants the FDA new authorities over cosmetic products, including mandatory facility registration, product listing, adverse event reporting, and stricter safety substantiation requirements.
This policy will require RMS Beauty to ensure all products and facilities comply with enhanced safety and reporting standards, potentially increasing compliance costs but also consumer trust.
California Cosmetic Fragrance and Flavor Ingredient Right to Know Act of 2020
Effective January 1, 2022, this California law requires cosmetic companies to disclose certain fragrance and flavor ingredients that are allergens or appear on specific hazardous substance lists to the California Department of Public Health.
RMS Beauty, as a global brand with US operations, will need to ensure compliance with this granular ingredient disclosure requirement for products sold in California, enhancing ingredient transparency.
Federal Trade Commission (FTC) Green Guides (Revised 2012, under review)
The FTC's Green Guides provide guidance on environmental marketing claims, helping marketers avoid deceptive claims and ensuring consumers are not misled by terms like 'natural' or 'sustainable' without proper substantiation.
While not new, ongoing reviews and enforcement mean RMS Beauty must continuously substantiate its 'clean' and 'sustainable' claims to avoid greenwashing allegations and maintain brand integrity.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
