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RISMedia Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Residential Real Estate Agent
Education: Bachelor's Degree, Business Administration
Age: 40
Gender: Male
Occupation: Broker-Associate
Education: Bachelor's Degree, Marketing
Age: 28
Gender: Female
Occupation: Client Relationship Manager (Real Estate)
Education: Associate Degree, Real Estate Studies
Amelia Parker
Goals
- To consistently generate high-quality leads and convert them into successful sales
- To build a strong personal brand and network within the local real estate community to drive referrals
- To master new real estate technologies and marketing strategies to stay competitive in a dynamic market.
Pain Points
- Difficulty in consistently acquiring new listings in a competitive market
- Managing time effectively between client showings, administrative tasks, and lead generation
- Staying updated with rapidly changing real estate regulations and market shifts.
RISMedia Geographic Distribution
Predominantly serving the US real estate market, with minimal reach in Canada and other English-speaking countries. Focus remains highly domestic.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 3-4 person households, suggesting established families, and are concentrated in medium to high income brackets.
Employment Status
Income Distribution
Education Level
RISMedia Behavior Analysis
Behavior Profile
Device Breakdown
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