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RISMedia is a leading media company in the residential real estate industry, providing news, insights, and business development resources for professionals. They offer a range of products and services, including a flagship magazine, online news, events, and marketing solutions. RISMedia is dedicated to helping real estate professionals succeed by providing them with the information and tools they need to stay ahead of the curve.
Company : RISMedia
Industry : Real EstateMediaProfessional Services
RISMedia Key Value propositions
RISMedia Latest news
Home — RISMedia
... RISMedia. No Result. View All Result. AgentsBrokersIndustry News · The ... The Most Important Real Estate News & Events. Click below to receive the ...
Social Media: A Powerful Tool for the Real Estate Business - RISMedia
Feb 18, 2020 ... RISMedia. News · Premier · Reports · Events · Power Broker · Newsmakers; More ... In today's digital world, it's more important than ever for ...
CEO Preview: The Top Trends in the Luxury Real Estate Market ...
Aug 25, 2023 ... RISMedia's 35th Annual CEO & Leadership Exchange will gather the industry's top ... The Most Important Real Estate News & Events. Click below to ...
5 Ways Big Data Drives Innovation in Real Estate — RISMedia
Sep 13, 2020 ... RISMedia. News · Premier · Reports · Events · Power Broker · Newsmakers; More ... Important Real Estate News & Events. Click below to receive the ...
RISMedia SWOT Analysis
Strengths
Established brand reputation and industry authority.Comprehensive range of products and services for real estate professionals.Strong network of industry connections and partnerships.
Weaknesses
Reliance on print media in a digital age.Subscription pricing model may not be appealing to all potential customers.Competition from free online resources and industry events.
Opportunities
Expand digital offerings and online learning platforms.Partner with real estate technology companies to provide integrated solutions.Target international markets with growing real estate industries.
Threats
Shifting media consumption habits towards digital platforms.Economic downturn impacting the real estate market.Increasing competition from niche real estate media outlets.
Top Marketing Strategies for RISMedia
Strategic Partnerships & Collaborations
Form strategic partnerships with complementary businesses in the real estate industry, such as technology providers and marketing agencies. This will expand RISMedia's reach, access new customer segments, and create opportunities for cross-promotion and joint ventures.
RISMedia User Persona
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GOALS
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RISMedia Geographic and Demographic Insights
Geographic Insights: RISMedia's primary market is the United States, capturing a significant majority of users. Canada, the United Kingdom, and Australia represent smaller but notable markets.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
India
1%
Demographic Insights: RISMedia's target audience consists predominantly of professionals aged 35-54, with a slightly higher male representation.
RISMedia Socio-economic Profile
Household and Income Insights: RISMedia users typically belong to households of 2-4 members, with a majority falling within the medium income range.
Educational and Employment Insights: A large majority of users are employed full-time or are business owners, possessing a university or college degree.
RISMedia Behavioral Insights
Interest-Based Insights: Target users show interest in areas like real estate, business, technology, finance, marketing, travel, and home improvement.
Technology and Social Media Usage: RISMedia's audience primarily uses LinkedIn and Facebook, reflecting the platform's professional focus. Desktop usage dominates, indicating a work-related context.
RISMedia Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Inman | 25.5% | Real Estate News, Industry Events, Agent Training |
National Association of Realtors (NAR) | 40% | Advocacy and Lobbying, Industry Standards, Market Data |
HousingWire | 18.5% | Mortgage and Lending, Real Estate Finance, Housing Market Analysis |