Find stats on top websites
RE/MAX Rising Target Audience
The target audience for RE/MAX Rising encompasses both prospective home sellers and prospective home buyers within the Springfield, Illinois metropolitan area and its surrounding communities. This includes existing homeowners contemplating selling their property, individuals and families actively searching for a new home, and potentially real estate investors looking for residential properties. The website's focus on local listings, agent profiles, and community information strongly suggests a geographical targeting strategy. Demographically, the audience is broad, ranging from young adults embarking on their first home purchase to retirees looking to downsize, and families seeking different lifestyle options. The marketing approach aims to appeal to individuals who value professional guidance, extensive market knowledge, and a broad network of agents and resources associated with the RE/MAX brand.
User Segments
Age: 27
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree in Nursing
Age: 31
Gender: Male
Occupation: High School Teacher
Education: Bachelor's Degree in Education
Age: 24
Gender: Female
Occupation: Retail Store Manager
Education: Bachelor's Degree in Business Administration
Emily Chen
Goals
- Secure a safe and affordable first home in a good neighborhood
- Understand the entire home buying process from start to finish
- Find a home with good potential for future appreciation.
Pain Points
- Feeling overwhelmed by the complex paperwork and legal jargon involved in home buying
- Worrying about unexpected costs or hidden fees during the purchase
- Struggling to find accurate and reliable information about the local housing market.
RE/MAX Rising Geographic Distribution
Primarily serving the United States, with a hyper-local focus on Springfield, Illinois. International presence is negligible, reflecting a localized business model.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly families (3-4 person households) with medium to high income levels, indicating a focus on stable homeownership.
Employment Status
Income Distribution
Education Level
RE/MAX Rising Behavior Analysis
Behavior Profile
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
