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Executive Summary

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Industries

Real EstatePropertyHousing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

RE/MAX Rising Top Products

Brand Positioning

Customer Sentiments

RE/MAX Rising Key Value Propositions

Experienced Agents
Global Network
Personalized Service
Technology-Driven

RE/MAX Rising SWOT Analysis

Strengths

Globally recognized brand

Large network of agents

Focus on technology and innovation

Weaknesses

Dependence on agent performance

Commission-based model can be competitive

Potential for brand inconsistencies across franchises

Opportunities

Expansion into emerging markets

Development of innovative proptech solutions

Strategic partnerships to enhance customer experience

Threats

Economic downturn impacting the real estate market

Increasing competition from online real estate platforms

Changing customer preferences and expectations

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

RE/MAX Rising Target Audience

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Geographic Insights

RE/MAX Rising's primary market is the US, followed by Canada. However, they also have a presence in the UK, Australia, and Germany.

Top Countries

United States flag

United States

45% market share

Canada flag

Canada

15% market share

United Kingdom flag

United Kingdom

10% market share

Australia flag

Australia

5% market share

Germany flag

Germany

5% market share

RE/MAX Rising Audience Segments

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Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor RE/MAX Rising

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