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RE/MAX Rising

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Company : RE/MAX Rising

Industry : Real EstatePropertyHousing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Keller Williams Realty, Inc.
Coldwell Banker Real Estate LLC
Berkshire Hathaway HomeServices

RE/MAX Rising Key Value propositions

Experienced Agents
Global Network
Personalized Service
Technology-Driven

RE/MAX Rising SWOT Analysis

Strengths

Globally recognized brandLarge network of agentsFocus on technology and innovation

Weaknesses

Dependence on agent performanceCommission-based model can be competitivePotential for brand inconsistencies across franchises

Opportunities

Expansion into emerging marketsDevelopment of innovative proptech solutionsStrategic partnerships to enhance customer experience

Threats

Economic downturn impacting the real estate marketIncreasing competition from online real estate platformsChanging customer preferences and expectations

Top Marketing Strategies for RE/MAX Rising

Content Marketing & SEO

Create valuable content that attracts your target audience, optimizing it for search engines to drive organic traffic. This strategy will establish your brand as an authority and generate leads from qualified prospects.

Social Media Marketing & Community Building

Engage with your target audience on relevant social media platforms, building a strong online community. This strategy will increase brand awareness, drive traffic to your website, and generate word-of-mouth referrals.

Paid Advertising

Utilize targeted paid advertising campaigns on platforms like Google Ads and social media to reach your ideal customers. This strategy will rapidly increase brand visibility, generate leads, and drive sales.

Apply these strategies to your business with just one-click at Waxwing.ai

RE/MAX Rising User Persona

RE/MAX Rising Geographic and Demographic Insights

Geographic Insights: RE/MAX Rising's primary market is the US, followed by Canada. However, they also have a presence in the UK, Australia, and Germany.

Top Countries

  • United States flag

    United States

    45%

  • Canada flag

    Canada

    15%

  • United Kingdom flag

    United Kingdom

    10%

  • Australia flag

    Australia

    5%

  • Germany flag

    Germany

    5%

Demographic Insights: RE/MAX Rising's target audience is primarily aged 25-44, with a slight skew towards men. Older demographics still represent a significant portion.

Age Distribution

Gender Distribution

RE/MAX Rising Socio-economic Profile

Household and Income Insights: RE/MAX Rising targets a range of households, with a focus on couples and families (2-4 members) primarily in the middle-income bracket.

Educational and Employment Insights: RE/MAX Rising's target market is primarily employed full-time with at least a university or college education, aligning with homeownership demographics.

Households Size

Income Distribution

Education Level

Employment Status

RE/MAX Rising Behavioral Insights

Interest-Based Insights: The target audience shows interest in areas related to homeownership, such as real estate, home improvement, interior design, finance, and technology.

Technology and Social Media Usage: Users are highly active on YouTube, Instagram, and Facebook, primarily using Android and iOS devices alongside desktop computers.

Interests

Real EstateHome ImprovementInterior DesignFinanceTechnologyTravelFood

Device Breakdown

Social Media Usage

RE/MAX Rising Top Competitors

Competitor
Estimated market share
Top domains
Keller Williams Realty, Inc.30%Residential Real Estate, Commercial Real Estate, Luxury Homes
Coldwell Banker Real Estate LLC25.5%Residential Real Estate, Luxury Homes, Relocation Services
Berkshire Hathaway HomeServices20.5%Residential Real Estate, Luxury Homes, Relocation Services

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