RE/MAX Rising : Market and Competitor Analysis

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RE/MAX Rising

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Company : RE/MAX Rising

Industry : Real EstatePropertyHousing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Keller Williams Realty, Inc.

Coldwell Banker Real Estate LLC

Berkshire Hathaway HomeServices

RE/MAX Rising Key Value propositions

Experienced Agents

Global Network

Personalized Service

Technology-Driven

RE/MAX Rising Latest news

RE/MAX Rising

Save your searches and favorite properties for later review, get email updates of new listings, price reductions, and even schedule your property showings ...

RE/MAX Rising, Bloomington, IL | Bloomington IL

needs with a new closet organizer in main closet and new ceiling fan. The ... remax. com #newlisting #homesweethome #remaxrising · #realestate #dreamhome ...

Keith Loria — RISMedia

... http://www.remaxrising.com A second-generation REALTOR®, John Armstrong ... Important Real Estate News & Events. Click below to receive the latest real ...

RE/MAX Rising (@REMAXRising) / X

@REMAXRising. ·. Feb 18, 2023. Our sweet Will comin in clutch for the Daddy/Daughter dance at @ridgeviewelementaryschool. He brought her flowers…

RE/MAX Rising SWOT Analysis

Strengths

Globally recognized brandLarge network of agentsFocus on technology and innovation

Weaknesses

Dependence on agent performanceCommission-based model can be competitivePotential for brand inconsistencies across franchises

Opportunities

Expansion into emerging marketsDevelopment of innovative proptech solutionsStrategic partnerships to enhance customer experience

Threats

Economic downturn impacting the real estate marketIncreasing competition from online real estate platformsChanging customer preferences and expectations

Top Marketing Strategies for RE/MAX Rising

Content Marketing & SEO

Create valuable content that attracts your target audience, optimizing it for search engines to drive organic traffic. This strategy will establish your brand as an authority and generate leads from qualified prospects.

Social Media Marketing & Community Building

Engage with your target audience on relevant social media platforms, building a strong online community. This strategy will increase brand awareness, drive traffic to your website, and generate word-of-mouth referrals.

Paid Advertising

Utilize targeted paid advertising campaigns on platforms like Google Ads and social media to reach your ideal customers. This strategy will rapidly increase brand visibility, generate leads, and drive sales.

Apply these strategies to your business with just one-click at Waxwing.ai

RE/MAX Rising User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Senior Software Engineer

Industry :

Information Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Seeking a spacious and modern family home in a safe neighborhood with excellent schools
Wants to leverage technology for a seamless and efficient home buying process
Aims to make a sound financial investment that aligns with long-term goals

Frustrations

Finding accurate and up-to-date property information online
Coordinating with multiple stakeholders during the home buying process
Dealing with paperwork and legalities involved in real estate transactions

Name:

Emily Chen

Age :

31

Gender :

Female

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

Bachelors, Marketing

Preferred platforms

GOALS

Looking for a stylish and conveniently located condo close to work and entertainment
Desires a personalized and visually appealing home search experience
Wants to stay within budget and make informed financial decisions

Frustrations

Sifting through overwhelming listings on generic real estate portals
Lack of transparency and clarity regarding property details and pricing
Feeling pressured or rushed during the home buying process

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Financial Analyst

Industry :

Financial Services

Education :

Bachelors, Finance

Preferred platforms

GOALS

Searching for a property with potential for appreciation as a first-time homebuyer
Prefers to conduct thorough research and analysis before making a decision
Seeks guidance and advice from trusted financial experts

Frustrations

Understanding complex real estate jargon and terminology
Evaluating investment opportunities and assessing potential risks
Navigating the competitive housing market and securing a desirable property

RE/MAX Rising Geographic and Demographic Insights

Geographic Insights: RE/MAX Rising's primary market is the US, followed by Canada. However, they also have a presence in the UK, Australia, and Germany.

Top Countries

United States
45%
Canada
15%
United Kingdom
10%
Australia
5%
Germany
5%

Demographic Insights: RE/MAX Rising's target audience is primarily aged 25-44, with a slight skew towards men. Older demographics still represent a significant portion.

Age Distribution

Gender Distribution

RE/MAX Rising Socio-economic Profile

Household and Income Insights: RE/MAX Rising targets a range of households, with a focus on couples and families (2-4 members) primarily in the middle-income bracket.

Educational and Employment Insights: RE/MAX Rising's target market is primarily employed full-time with at least a university or college education, aligning with homeownership demographics.

Households Size

Income Distribution

Education Level

Employment Status

RE/MAX Rising Behavioral Insights

Interest-Based Insights: The target audience shows interest in areas related to homeownership, such as real estate, home improvement, interior design, finance, and technology.

Technology and Social Media Usage: Users are highly active on YouTube, Instagram, and Facebook, primarily using Android and iOS devices alongside desktop computers.

Interests

Real EstateHome ImprovementInterior DesignFinanceTechnologyTravelFood

Device Breakdown

Social Media Usage

RE/MAX Rising Top Competitors

Competitor	Estimated market share	Top domains
Keller Williams Realty, Inc.	30%	Residential Real Estate, Commercial Real Estate, Luxury Homes
Coldwell Banker Real Estate LLC	25.5%	Residential Real Estate, Luxury Homes, Relocation Services
Berkshire Hathaway HomeServices	20.5%	Residential Real Estate, Luxury Homes, Relocation Services

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